Home Forums Movie Theaters The Lobby SANTA CONQUERS THE MARTIANS
Welcome, Guest
Username: Password: Remember me


Re: SANTA CONQUERS THE MARTIANS 21 Dec 2011 13:55 #37653

  • Larry Thomas
  • Larry Thomas's Avatar
  • Platinum Boarder
  • Posts: 589
  • Thank you received: 8
I'm guessing most plexes put the title and showtimes on their answering machine and website, and probably nothing else to make people aware of it.

I played it in Lexington KY (not huge; not tiny) as part of a four-week Christmas Classics series. While WHITE CHRISTMAS is the reigning champ so far, SANTA AND THE MARTIANS wasn't too far behind MIRACLE ON 34TH ST. The final film is IT'S A WONDERFUL LIFE this Fri. and Sat. Even if SANTA ends up the lowest grosser, it was still good enough to make it worth the effort.

And a Merry, a Happy, and a Ho-Ho-Ho to all y'all!
The administrator has disabled public write access.

Re: SANTA CONQUERS THE MARTIANS 21 Dec 2011 23:27 #37656

  • JPRM
  • JPRM's Avatar
  • Expert Boarder
  • Posts: 123
  • Thank you received: 5
As Roxy and Larry have mentioned or implied, the secret ingredients to the success of something like this are showmanship, marketing...and probably just being in the right theater. I live in a city that's very supportive of this sort of thing - and of indie theaters, one-screens, etc.

Out of curiosity, really, I took my kid to a matinee last Sunday. It had a decent crowd in a small theater - not huge, but no disappointment either. HOWEVER...this particular theater is running this thing for an entire WEEK, twice a day. Kids aren't even allowed in for the 9pm show (they serve beer and wine at night). I have no idea how it's holding up for seven days, but good on the theater for giving it a shot.

And the show itself? I'm no fan of the feature, and I'd say the whole thing was at least one public-domain cartoon too long. But my kid liked it, we had pizza...and he got to see something a little different from the current Hollywood fare. All in all, it was a good afternoon at the movies. I hope there's something like this again next year.
The administrator has disabled public write access.

Re: SANTA CONQUERS THE MARTIANS 31 Dec 2011 11:54 #37688

I can see the appeal in this concept in the right market. There's also the "good will" aspect. We have a single screen small town theater close buy. Only does PG-13 and G Family movies. They do a can drive at Thanksgiving and run 3 Stooges Films. Even though the heating system is poor the place gets packed. I think it goes a long way in the community. The business is not just about profit on the ticket and the town supports the owners year round.
The administrator has disabled public write access.
Time to create page: 0.249 seconds
attraction attraction