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TOPIC: spare 3000.00 for an interesting study?

spare 3000.00 for an interesting study? 09 Nov 2006 13:44 #13586

  • Mike
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I'd like to read this but 3000.00 is above my limit just today!

If you are having trouble viewing this email, go to:

"The Modern Movie Experience:" A Report on Moviegoer Behavior Today, Possibilities for Tomorrow and the Impact of Digital Technologies on the Movie Value Chain

Declines in movie theatre attendance, coupled with an explosion in digital entertainment alternatives, have threatened what was once a staple of mass audience entertainment. A recent study by Nielsen Analytics reveals that 44% of moviegoers attend theatrical releases less often than they did in prior years.

“The Modern Movie Experience”, a new report from Nielsen Analytics, analyzes changing consumer behavior and sheds new light on ways in which to attract theatrical audiences. Based on a study of more than 2,500 Movie Advisory Board members nationally, this report examines:

Decision influences in choice of movie
Factors behind selection of specific theatres
Frequency of in-theatre attendance vs. in-home consumption of alternative forms of digital entertainment
Preferences of movie technologies such as DVD, VOD, the Internet and subscription services
Impact of shifting movie window release patterns
Opportunities associated with new forms of digital distribution

Co-Authored by Larry Gerbrandt, SVP for Nielsen Analytics and Adrienne Becker, GM, Nielsen Entertainment, this 100-page report, including more than 80 charts and tables, is available for $2995.

Click HERE to preview the TABLE of CONTENTS


PRICE: $2995 U.S. Dollars

TO ORDER: Click HERE to order with a major credit card.

A Nielsen Analytics Report in partnership with the Movie Advisory Board

Nielsen Analytics utilizes the full portfolio of VNU companies, including Nielsen Media

Michael Hurley
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Re: spare 3000.00 for an interesting study? 10 Nov 2006 12:47 #13587

  • Avco
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Save your $3000 dollars.

You can answer the questions from the table of contents if you think about it.

And a lot of the answers are right here and at other sites and friends. The report is just going to tell you that it's not going to get any better.
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