I am thinking of opening a 6 or 8 screen movie theater. We currently have a small run down 4 screen theater. It looks to have been remodeled 20 plus years ago. It does not have stadium seating, digital projection or 3D capabilities. The city limits of the town only have 14,000 people BUT the county has 98,000. We are at least 45 mins from the closest NICE theater. My questions are the following...
(1) Do the population and competition numbers make sense for a 6-8 screen theater?
(2) Would I be better off building a free standing theater or attaching to the local mall?
(3) What are the positives and negatives of joining a franchised theater group versus independent?
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