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As an "older" movie buff, certain things about most of the new multiplexes bother me. The decor, with flashing lights, loud music, noisy games, etc. cater to the 18 to 25 age group and leave me feeling uncomfortable. If the baby boomers are the largest segment of the population, why are operators not catering to us?

We are catering to you. We are an "Art Cinema."

We exorsized the neon, games and loud music. We decorated in a neo Tuscan style and we show good movies. Half of our audience are senior citizens.

Thanks, Large! I generally go to the art houses in my area because I feel at home there. However, if I want to see a big Hollywood movie, I still have to go to the new multiplex. The theatres we design are designed in a way that allows people of all ages and tastes to feel comfortable. Check out some of our designs on our website at
www.mesbursmith.com

This is the way I see it. Most of the movies, a large percent of them are directed to the age group you mention. So "When In Rome..." the design goes to along to attract that particular crowd. I'm lucky, I have a nicely designed theatre close by that is comfortable and appealing to the senses.
About 30 miles away there is a multi-plex like you describe, I hardly ever go there.