I got to thinking about one of our major cities mutiplex theatres. After reading your post about concession area space and use. This theatre has its concession in the middle of the lobby in an oval shape. This is probably a good idea, but all the theatres are all located on one side. Patrons therefore flock to one side while the other side is hardly used. It would seem to my a better format to locate the theatres in a hub around the lobby. Does that sound like a better idea or does it even make a difference?
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