"loving my cans".... let me explain. We have in one of our theatres, the [url=http://www.colonialtheatre.com,]www.colonialtheatre.com,[/url] a three screen with a very small lobby for the traffic we receive. And 9 doors that go to closets, booth, lower lobby, tiks, in and out, theatres, etc. When we're busy, which is often enough the line backs up and doubles back through the lobby. Whenw e first took over we had a electric cooled/no ice tank system and it spit like crazy and foamed and it made people bail from the line. Customers will wait but only if they can see the line is moving. When we modernized in 96 we chucked the pour and went to cans to move people faster and it worked. But there was a problem. Trackfood: nod your head and laugh here. 1 oz of pour soda costs +/- .01 and 1 oz of canned soda costs .035 so even if you figure ice/cups/etc. figure you are losing a net of .02 x each oz so even if you only sell a 12oz cup (way small for theatres) you have just lost .24 on that sale. Due to size availability: Let's up it a bit and say average lost soda sale is .30 each current sale. If you sold 100,000 sodas in a year you'd have a loss of 30,000.00 by selling cans. And.... keep in mind no one can order a BIG GULP when you have 12 oz cans. They buy one and it's over. Also: everyone knows how much they pay for a can of soda at the store. There's more mystery about larger ice cooled beverage.
When I opened my 2nd theatre
www.templemovies.com I put in self serve pour soda. Would not have it any other way!
Now: back to the Colonial: we are right now planning the new concession stand and it will have self serve pour soda. What we finally had to work ourselves around to was that we are changing our dowble doors into each theatre into single doors and that allows us to stretch the concession stand out an additional 6' total and at one far end we'll have a self serve station. That should be done in late April.
Imagine this. One year loss of 15K +/-. Does not sound too bad. But say we had done it in 95? X 13 = 195,000.00
OMG
Enough said. You simply must pour soda.
Michael Hurley
Impresario