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TOPIC: Concession gross income per capita

Re: Concession gross income per capita 08 Dec 2001 14:02 #27275

  • trackfood
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Mike-
Do you have any competition around you?
If so, what products do they sell and how much are they charging?
Canned soda, get rid of it....(I can remember previous posts for reasons why you do it) But come on, get rid of it...
If people wanted a canned soda, they would stay at home, (or bring it from home!)
Your per-cap is directly related to your pricing,so if you want to see a better per-cap Its time to raise...
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Re: Concession gross income per capita 16 Dec 2001 14:04 #27276

  • BECKWITH1
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Mike,

I tend to agree with trackfood on those cans. We all need the flexibility to run our business the way WE think is best and I certainly do some things that other business owners wouldn't, but... I think those drink cans are hurting you.

I assume that they are 12 oz cans in general. I have one size drink that small - child size. These are mostly sold in the kids packs although some go out alone to kids (and occasionally seniors). We sell them for $1.25. Every other drink we sell is therefore more than that and we sell a lot of them. I think that our biggest number of units sold goes to medium size - $2.00, but that is very closely tracked by jumbo size - $2.75. Like you I try to have a huge choice in flavors - current choices on the pop machine are: Pepsi, Diet Pepsi, Dr Pepper, Mountain Dew, Sierra Mist, Mug Root Beer, Orange Slice, Pink Lemonade and Raspberry Iced Tea. We also offer Grape Punch and Fruit Punch in one of those old fashioned refrigerated bubbler machines. We occasionally sell bottled water($1.00 and $1.50)and juice boxes $1.00.

Since I am the one who does most of the drinks, I know where you are coming from on speed and foam. When I am working HARD I usually have two orders filling at the same time. I can place 8 drinks on the pop machine at once, but of course no one orders the right mixture to do this. I have 2 pepsi spouts so can fill two at a time. Pull those 2 off and set on counter to wait for foam to clear while filling another 2 pepsis. Pull those off, top off original two drinks, then lid and give to customer. Check last two, refill, lid and give to customer. Since we work as a team, the popcorn order is being done by someone else and the money has already been collected. The customer is told to step over to the drink side of the counter where I give them their drinks and finish the rest of the sale. Make sure they can find straws, offer trays to share popcorn and generally make sure that they got everything that they ordered and all is OK. Four of our drinks don't have foam problems so that makes them a tiny bit quicker and 2 drinks won't fill if the pop machine is repressurizing so that requires extra management of time. We know that getting the drink orders first is critical on the kids packs so everyone has instructions to extract the drink flavors first from the kids before showing them the candy choices. Our syrup setup is just below the counter, so that we can keep an eye on it. Low bags are hung up on a rod so that they don't get air in the pipes and cause extra foam or filling problems. 2 pepsi spouts is a must because that is the one most likely to run out and give you problems. I just cease to use the one that is running out until I can switch the nozzle to the new box which is already in place when the bag from the previous box was hung up on the rod.

After typing all of this I hope this is understandable. I don't know if I have helped or hindered you but I hope that you will reconsider the can issue.

BTW, I remember that there was a discussion of Pepsi vs Coke in which part of the problem was which supplier would give you a machine free. We had an interesting experience with that when we opened. I think the two companies go through phases in which they are more or less willing to give free machines to new setups who use their product. When we opened we had a 4 head pepsi machine that came with the business. We weren't willing to limit ourselves to 4 flavors so we contacted both Pepsi and Coke. Since my husband had worked for Coke for 11 years and knew people at the local bottler you would have thought that we would be selling Coke. But no, they wanted rent for a machine and some other restrictions. Pepsi was no better, I think they wanted $120 per month rent on their machine. So we did a favor for one of the other local theater owners for whom we had worked previously and they let us choose a machine from their warehouse of uninstalled Pepsi and Coke machines taken from closed theaters. We chose a 6 head Pepsi machine and called Pepsi to come out and install it. They came checked the serial number and said that that was one of "their" machines. We said that they couldn't charge us rent on it since they had abandoned it with the other theater owner. They agreed, installed it and we have been a Pepsi account ever since. Some time later we got them to install a tower (2 unpressurized spouts) and then they gave us a brand new 8 head machine with the proviso that they weren't taking back any out of date syrup. Hah! Like we ever overbuy on syrup. Of course they didn't want their 6 head machine back this time either, so I have an extra pepsi machine at home now.
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Re: Concession gross income per capita 27 Dec 2001 13:56 #27277

  • BECKWITH1
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Just had to post this! Our per cap for the first week of Lord of the Rings was $2.34. It is so nice to post better per caps after running so many years on the discount side where it is harder to get money conscious people to spend money at the concession stand. They always compare the price of the ticket to the price of the concessions - $2.00 ticket and spend more than that at the concession stand?
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Re: Concession gross income per capita 28 Dec 2001 11:37 #27278

  • John Pytlak
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Do movies with longer running times (e.g., LOTR, Harry Potter) tend to have better per-caps? For a three hour film, would theatres do better financially with an intermission, or fitting an extra show in during the day by not having intermissions?

John P. Pytlak, Senior Technical Specialist
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John P. Pytlak, Senior Technical Specialist
Customer Technical Services
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Eastman Kodak Company
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Re: Concession gross income per capita 28 Dec 2001 20:07 #27279

  • BurneyFalls
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My theatre's previous owner always had an intermission, no matter how long the movie was. I did it for about a year or so, then tired of it. Concessions dropped dramatically when I stopped them. But on really slow nights it was a waste of personnel to keep someone here until after intermission so I could go upstairs and start up the movie again. Automation you say? No, none here. I think intermissions are really unprofessional, distracting, and obnoxiously beg the customer to buy something else. And they put too much stress on the plumbing system in a short period of time. My place is old, like me! My competition still puts in an intermission on every show and many of my LOR patrons asked if there was one and were disappointed when I said no. BTW, my per cap for week one of LOR is down to $2.69. I think they like the movie so much they don't want to miss anything. Maybe I should reconsider the intermission thing.
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Re: Concession gross income per capita 29 Dec 2001 12:58 #27280

I have noticed that shorter movies had higher per caps because you could squeeze more showtimes in to a day.
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Re: Concession gross income per capita 29 Dec 2001 13:49 #27281

  • BECKWITH1
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Most customers do not seem to know that LOTR is a three hour movie. That may be good - I recall that everyone knew how long Titanic was and they often told me that they were refraining from buying drinks because they didn't want to leave to use the restroom. This crowd is just different - they are buying monster deals, family packs and multiple jumbo deals. I had one family order up 7 large popcorns and 5 medium drinks. I had another family order a jumbo deal for each person in the group. Does wonders for the per caps.
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Re: Concession gross income per capita 18 Jan 2002 10:00 #27282

  • nancypu
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I keep a monthly total so I can have an average per year and/or month. Last year (2001) our per cap averaged $2.49. We work at keeping our prices below the bigger chains around and still get lots of complaints. We do offer a 170 oz bucket of popcorn and a 28 oz drink for $6.50 with one free refill. That seems to help. And the parents and kids love the snack trays. That's a box of popcorn, 12 oz drink and their choice of $1.50 candy for $3.00. That's our biggest seller. I'd like our per cap higher of course, but without raising our prices I don't think we'll get it. And a price increase is not in the cards at the moment.
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Re: Concession gross income per capita 18 Jan 2002 13:47 #27283

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Nancypu: Do you refill both the popcorn and the drink for $6.50? Sounds like a good deal. We have a monster deal with that size corn & a 44 oz drink and any candy in the case $2.00 or less which sells for $8.50 but we don't do refills!

We do something similar with the kids packs, but let them choose any $.75 candy for the same 3 dollars. We find that the cost of the trays and plastic cups are a bit of a problem for us. We haven't found another supplier other than PMG. We have bought closeout trays and cups which seem to go over well, but PMG seems to have inventory and supply problems. It costs a fortune to have them shipped to us and we never know what will come in the boxes. We have asked to be included on their mailing lists for new stuff but have never seen anything but a closeout list. Do you have a better supplier or have you found a better way to deal with them?
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Re: Concession gross income per capita 18 Jan 2002 13:58 #27284

  • BurneyFalls
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I sell the meal deal also. I use 12 oz. foam cups from Costco. They are a heck of a lot cheaper than those plastic cups. I have two sizes of deals: popcorn, $1.00 candy and 12 oz. drink for $3; and popcorn, $1.75 candy and 20 oz. drink for $4.25. I sell alot of both sizes.
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Re: Concession gross income per capita 19 Jan 2002 20:18 #27285

  • nancypu
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We do refills on both drinks and popcorn, the biggest ones but only one refill. We have people buy the largest popcorn because they can get a refill but so far we haven't had one person get a refill on popcorn. Drinks we do quite often which is why there is only ONE refill. I get my snack trays from Clark Food Service for around $.07 a piece. They're called jungle trays. I like to use the trays related to the movies but they do cost more so that's a once in a while thing. We use 14 oz sweetheart cups in the trays.
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Re: Concession gross income per capita 20 Jan 2002 13:46 #27286

  • BECKWITH1
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Funny - We also use Clark Food Service. We have also purchased the .07 gray & white trays for our regular tray stocks. Originally we did use them for the kids packs. I haven't heard of them as jungle trays but will check with our representative to see if this is something different than what we have been getting. Thanks!
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Re: Concession gross income per capita 03 Feb 2002 18:52 #27287

  • wimovieman
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great topic everyone!!--escpecially when film companies seem to want to keep higher percantages longer (I operate 4 small-town single screen theatres) per cap averages right around 3.00 depending on type of movie/crowd. I keep prices lower than average and have a selection of 25 cent candies--helps get that last quarter from "burning holes" in the kids pockets. I am always looking for new and different items--have a large selection of candy. I also have cotton candy machines in all theatres, which is really high margin, and not messy as a person would think. Also slush machines. even with a large selection of commercial candy, which we all know is low margin, It only accounts for about 20% of concession sales--which I like.
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Re: Concession gross income per capita 16 Apr 2002 08:43 #27288

  • Mike
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As I wrestle with the idea of taking on a new theatre and perhaps building a new one as well I just read this topic over and I want to say THANK YOU to all of you who wrote so long and honestly and well. You will never see as much detail and good helpful information in a magazine article. Thanks to you for the help you gave me and for the help we all get from a good subject like this.

Mike Hurley
www.bigscreenbiz.com
Michael Hurley
Impresario
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Re: Concession gross income per capita 16 Apr 2002 20:02 #27289

How do you get a per cap?

Andy
Since 1987
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