In the property I'm looking at, I'm planning on offering pizza, beer and wine in addition to traditional concessions. Except for matinees, which will be open to all ages, this theater will be for adults 21 and over. I'll run this either as a 3-screen or 4-screen.
Does anyone have any idea about sales numbers on concessions for theaters such as this? Any thoughts on per capita sales...either with or without the beer and pizza? I know where the margins are on these things, but projecting average dollars spent per customer is more of an unknown to me.
As always, your thoughts and ideas are appreciated.
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