Well, the crux of the matter is that people LOVE to bitch!... No matter what you do, or what you charge, they are going to complain... From my childhood I remember 10 cent kid's movie tickets, 5 & 10 cent popcorn & drinks, and nickel candy bars... When I worked for a couple of chains (36 years ago) I was ashamed of the way they ripped off the public with their concessions prices, and promised myself I would never do that when I had my own theater... My prices are right in line with ROXY's and IF you can't triple or quadruple your costs in that price range, you'd better look into WHY your costs are so high... I'd MUCH rather sell 100 popcorns for $1, than 20 @ $5: you'll ALSO sell more drinks, and other concession items with the 100 popcorn sales, and satisfy MORE of the customers in the process... Fleecing your captive audience leads to more outside stuff being sneaked in, and eventually ends up biting you in the ass... The Golden Era of the Movie Business was based, in part, on the premise of giving the customer a lot of value for the money, and volume sales: a simple concept that is being overlooked by most operators today... The end result is a constant decline in total numbers of ticket sales... Eventually we will price ourselves out of the market... I have a lifelong love of movies, but would NEVER pay $8-10 to see ANY picture, and I for sure can do without that $5 popcorn... IF it came to that, I can always find a spare pocket to bring along something to gnaw on!... 'Nuff said...