Banner
Welcome, Guest
Username: Password: Remember me
  • Page:
  • 1
  • 2

TOPIC: College Town

College Town 07 Oct 2003 21:48 #26426

  • aa6930
  • aa6930's Avatar
  • OFFLINE
  • Fresh Boarder
  • Posts: 8
  • Karma: 0
We operate a theatre in a college town and the concession sales are half of what they are at our other theatres per head. Has anyone had any success getting college kids to buy? Thanks.
The administrator has disabled public write access.

Re: College Town 08 Oct 2003 07:54 #26427

  • John Pytlak
  • John Pytlak's Avatar
  • OFFLINE
  • Platinum Boarder
  • Posts: 891
  • Karma: 0
Are you restricting outside refreshments being brought into the theatre? (check the trash left to see what is being brought in). Are you serving things they want to buy? (Do surveys). Are your prices reasonable and service convenient?
John P. Pytlak, Senior Technical Specialist
Customer Technical Services
Entertainment Imaging
Research Labs, Building 69, Room 7525A
Eastman Kodak Company
Rochester, NY 14650-1922
Telephone: +1 585-477-5325 Fax: +1 585-722-7243
E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: http://www.kodak.com/go/motion
The administrator has disabled public write access.

Re: College Town 08 Oct 2003 08:56 #26428

  • Ken Layton
  • Ken Layton's Avatar
  • OFFLINE
  • Platinum Boarder
  • Posts: 866
  • Thank you received: 4
  • Karma: -1
College kids are notoriously cheap. They'll bring their own food and sneak it in.
The administrator has disabled public write access.

Re: College Town 08 Oct 2003 13:27 #26429

  • outaframe
  • outaframe's Avatar
  • OFFLINE
  • Platinum Boarder
  • Posts: 672
  • Karma: 0
Amen to what KEN says... They will pay more than you charge for an eqivalent outside, and sneak it (and beer) in... They normally buy nothing, make a mess, and sometimes barf for everyone's enjoyment... They think you are trying to rip 'em off, cause that's what happens where they came from... AND will try about every trick in the book to sneak in free...
The administrator has disabled public write access.

Re: College Town 08 Oct 2003 14:13 #26430

  • aa6930
  • aa6930's Avatar
  • OFFLINE
  • Fresh Boarder
  • Posts: 8
  • Karma: 0
Sneaking in has been a problem, we do what wecan. I think the survey is a good idea, but I'm worried about space, our concession stand is small. We've lowered the prices a little, and I would say our service is fine. Anyways, thanks for posting.
The administrator has disabled public write access.

Re: College Town 08 Oct 2003 17:19 #26431

  • trackfood
  • trackfood's Avatar
  • OFFLINE
  • Gold Boarder
  • Posts: 312
  • Thank you received: 1
  • Karma: 1
If you have the theatre staples: popcorn, soda, candy you should do fine. Yes, college students are cheap. About the only thing you can do is make sure you are serving, good, fresh, items, at a REASONABLE price. Don't kill them with the prices, if you think this is your problem. Make them a little lower, then ADVERTISE that fact. Put it on your recoder, or web site, or ad."Large Popcorn, Large Drink Free Refill- only $5.00" add something like that to your recorder, so they know right away that your concessions are cheaper than they may be used to paying, or cheaper than your competition.
Signage, nothing sells food better than attractive signage. You can always get nacho,pretzel signage free from the companies. Pop FRESH popcorn at showtime. Signage-sells...
The administrator has disabled public write access.

Re: College Town 09 Oct 2003 08:30 #26432

  • jimor
  • jimor's Avatar
  • OFFLINE
  • Platinum Boarder
  • Posts: 395
  • Karma: 0
Signage is good for sales, no doubt, but don't do what some cinemas have done and turn your theatre into a smelly 'cafeteria' with the popcorn machine spewing hot, rancid fumes into the lobbby in the mistaken notion that this will make people want to buy. When just entering a lobby the aroma of FRESH popcorn without the cloying, synthetic 'butter' smell, can make people want some, but after one gets into the auditorium the combined smells of all the foods along with the munching sounds can be just toooo much! Sometimes it reminds me of pigs at a trough. One place piped in the vent from the popcorn machine to the auditorium thinking it would entice people, but I found the effect nauseating, and apparently so did lots of others, since patronage fell off in preference to other places, and they are now long out of business. Yes, the profit is in the foods, but don't forget that people come there for the movies, for the experience of a GOOD theatre. Since it is easier and cheaper to stay home and eat the junk food and watch a video, you have to deliver something like the old movie palace experience of going somewhere special. Maybe Uniformed ushers (ticket taker, at least), discreet snack bar without odors, and good projection in a snazzy decor will tell people that you run a CLASS operation and they will not so easily show up in T-shirts and cutoffs, and may behave more as though they were wearing a suit and tie.
Jim R. (new E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) member: www.HistoricTheatres.org
The administrator has disabled public write access.

Re: College Town 09 Oct 2003 16:40 #26433

  • revrobor
  • revrobor's Avatar
  • OFFLINE
  • Platinum Boarder
  • Posts: 1136
  • Thank you received: 23
  • Karma: -7
I second trackfood's idea but not his prices. If you are having to charge that much then perhaps you should change suppliers. Stay away from companies that specialize in theatre packages. Check out you nearest grocery wholesaler. College kids don't have a lot of money for refreshments.

Bob Allen
The Old Showman
Bob Allen
The Old Showman
The administrator has disabled public write access.

Re: College Town 09 Oct 2003 18:53 #26434

  • aa6930
  • aa6930's Avatar
  • OFFLINE
  • Fresh Boarder
  • Posts: 8
  • Karma: 0
Thanks for the input. Attendence is not the problem, the presentation is good, the theatres are newly renovated. People like the theatre, they are not interested in the stand compared to our regular theatres (all in small, rural, non college towns). The reason I brought this up on the forum is, I feel like I'm doing something wrong. I haven't figured out how to extract more dollars out of these people's pockets.
The administrator has disabled public write access.

Re: College Town 09 Oct 2003 19:07 #26435

  • BurneyFalls
  • BurneyFalls's Avatar
  • OFFLINE
  • Platinum Boarder
  • Posts: 1341
  • Karma: 0
Do you sell combo's; i.e. large popcorn and two large sodas, hot dog and large soda, combo (kids) deals? Combo's do quite well here, but this is not a college town.
The administrator has disabled public write access.

Re: College Town 09 Oct 2003 19:12 #26436

  • aa6930
  • aa6930's Avatar
  • OFFLINE
  • Fresh Boarder
  • Posts: 8
  • Karma: 0
We do the two large drinks and the large popcorn combo at all of our theatres, and it does very well at all of them except our college theatre. I have thought about a large popcorn, large drink combo but have never pulled the trigger.
The administrator has disabled public write access.

Re: College Town 09 Oct 2003 20:05 #26437

  • BurneyFalls
  • BurneyFalls's Avatar
  • OFFLINE
  • Platinum Boarder
  • Posts: 1341
  • Karma: 0
I have thought of that often also as it would be beneficial for the single movie goers, which I am one of. But, I don't do it because I would be losing that second soda sale on many couples who would just share the single soda.
The administrator has disabled public write access.

Re: College Town 10 Oct 2003 18:54 #26438

  • trackfood
  • trackfood's Avatar
  • OFFLINE
  • Gold Boarder
  • Posts: 312
  • Thank you received: 1
  • Karma: 1
We always had 4 combos, one of them being a large soda and large corn. We were the opposite of you guys and never had the 2 large sodas and large corn. Now we've had that one too for about a year, and it does great also. I don't think either one takes away from the other. If they want two drinks they get that one, if they want one they get that one.
Combos definately add to the per cap. Try a nacho combo, or a pretzel with cheese combo, or a candy,soda,popcorn combo.
The administrator has disabled public write access.

Re: College Town 13 Oct 2003 09:51 #26439

I attended one movie theatre that had a medium drink and a medium corn combo. You could go back for refills at half price. I didn't think this was that great a buy but maybe I missed something in the translation.
The administrator has disabled public write access.

Re: College Town 16 Nov 2003 20:33 #26440

  • RealButter
  • RealButter's Avatar
  • OFFLINE
  • Expert Boarder
  • Posts: 93
  • Karma: 0
Hi,

We have a single-screen indie film house in a small college town (with students 8,000 pop. / without students 6,000 pop.).

We include items from their favorite places in our concessions stand:

1. nut / gorp and other mixes from the local co-op (4 oz portions we bag = $2)
2. big cookies from the bakery ($1)
3. gummy candies from the gift shop ($2)

We also sell organic popcorn with real butter ($2/$4). And we just added frozen fruit and ice cream bars ($2/$3). All of our bottled beverages (orangina and bottled water the top sellers, we also have lemon tea, raspberry tea, diet tea, pink lemonade, apple and cranberry juice) and fountain soda sell for $2.

People buy -- our concession sales are up this year.

[This message has been edited by RealButter (edited November 16, 2003).]
The administrator has disabled public write access.
  • Page:
  • 1
  • 2
Time to create page: 0.211 seconds
attraction attraction
attraction
attraction
attraction
attraction