6-screen first-run: Historically, our per caps go up when we are slower, just as muviebuf said. However, listen (read) to this story. A friend of mine owned a McDonalds across the street. After 5 or 6 years of success, he purchased a 3 year old corporate store from McDonalds. On day one, he DOUBLED!! the payroll. He made money from that day forward, whereas the corp. had lost money every year prior.
In 2002, I put his logic to the test. I'd always been drilled about controlling PAYROLL, PAYROLL, PAYROLL! The year is over and here are the results:
Movie admissions up 15%
Ticket sales up 15% (no price increase)
Payroll up 6% (more conc. workers)
Concession sales up 24%! (no price inc)
Logically, our concession sales should have gone up 15%. The only thing I can attribute this to is the increased payroll.
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