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TOPIC: Per cap goes down with lower head counts?

Per cap goes down with lower head counts? 24 Feb 2003 14:40 #26167

  • Mike
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Is it that when people see others eating they start to get food envy (it happens with my pet turtles!) or is there other reasons but we have lower per caps when we are slower? Why?

Michael Hurley
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Michael Hurley
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Re: Per cap goes down with lower head counts? 24 Feb 2003 15:44 #26168

  • muviebuf
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It is usually the other way around. When things are slow the per cap should go up.

If people see a long line they are less likely to buy, but if the stand isn't busy they can take their time and in my experiece usually order more than when they are rushed.

Whenever my per cap doesn't make sense there is usually another reason.
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Re: Per cap goes down with lower head counts? 25 Feb 2003 10:56 #26169

  • RickAlan
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6-screen first-run: Historically, our per caps go up when we are slower, just as muviebuf said. However, listen (read) to this story. A friend of mine owned a McDonalds across the street. After 5 or 6 years of success, he purchased a 3 year old corporate store from McDonalds. On day one, he DOUBLED!! the payroll. He made money from that day forward, whereas the corp. had lost money every year prior.

In 2002, I put his logic to the test. I'd always been drilled about controlling PAYROLL, PAYROLL, PAYROLL! The year is over and here are the results:
Movie admissions up 15%
Ticket sales up 15% (no price increase)
Payroll up 6% (more conc. workers)
Concession sales up 24%! (no price inc)

Logically, our concession sales should have gone up 15%. The only thing I can attribute this to is the increased payroll.
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Re: Per cap goes down with lower head counts? 25 Feb 2003 11:58 #26170

  • Mike
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I know what is meant by "something else is the reason". Not ringing in sales is the # 1 culprit.

Michael Hurley
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Michael Hurley
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