As I have said many times when posting here, getting good publicity is one of the keys to success. You must never give up trying to get good news coverage for your theatre. Eventually, once you have established your venue as an important part of your community, the positive coverage will come on it's own.
I want to share with you the latest TV news coverage for my theatre, which appeared several times today on channel 69. They contacted me. I didn't have to do anything other then agree to appear in it.
You can see it here:
www.wfmz.com/news/-/121458/8770656/-/w4ovp0/-/index.html