Of course 2-D exhibitors care. I did what I could not to promote the 3-D versions. If a trailer had something at the end that stated the film was in 3-D, I cut the end of the trailer off. In some cases, that was the only place it said 3-D. I covered up the parts of posters that said it was in 3-D. I put up signs when I played the 2-D version explaining the advantages of 2-D... lower ticket prices, no glasses, no headaches, and better color. I don't know if it convinced anybody, but I had many people say they agreed with those statements. The only other thing I could have done is not to play the trailer for a 3-D film at all when it referenced 3-D throughout. That is very hard since it would leave me without any trailer for the film. What's a guy to do? Seems like something somebody with more clout than me needed to take up. And those guys with all the clout all seem to be playing 3-D versions, so they don't care.
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