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TOPIC: Advertising budget

Advertising budget 30 Mar 2007 08:30 #25305

  • Cinemateer
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When it comes to budgeting for advertising, what percentage do most of you spend? This is assuming you calculate your advertising budget based on a percentage of profits. Or do you have another method? I'm looking at 2% to start with and of course, this will vary as time goes on.
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Re: Advertising budget 30 Mar 2007 14:17 #25306

  • HollywoodOz
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You might be better off figuring out where your ads will go, how often they'll go there, how big they'll be, and what those outlets charge for such an ad. Because although an approximate percentage works for business plan purposes, in reality, what your local newspapers etc charge for an ad will dictate things much more than your weekly ticket sales will.

Ads don't get cheaper just because nobody turned up last week, you know?

But FWIW, I used 4% in my biz plan. Always better to overestimate and be pleasantly surprised.
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