Another thing that just crossed my mind, too, aim to convert it from a 5-screen multiplex to being a large single-screen theater only. Your patrons will love you for it! And aim to make it as classy as possible. Such as, have a large lobby area and the box office located there rather than out at the theater's entrance. I.e., never have it so those awaiting to buy tickets must stand in line outside. Don't charge high concession prices. Do not run commercials during the exhibitions. Finally, do not offer patrons anything that is a replication of what they can buy at other businesses nearby. For instance, keep the concession fare limited to just popcorn, soda (or juice) and basic candy. And try to synchronize exhibitions with nearby restaurants, who may wish to even partner with you if you agree to this.