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We're opening a three screen independent theatre, with a total seat capacity of 320. I'm trying to determine the sales forecast for the first year. We are planning on showing two matinees every day.

On average, what percentage does your total number of matinee tickets sold make up of your total tickets sold per week/month?

Thanks for your help!

Hi

I just had a look on a few of our days and it ranges on weekends compared to weekdays.
On weekends about 50% and week days about 30%. It would probably vary town to town and movie to movie and holiday seasons. On one of our locations on some days the days actually sell more tickets than on some nights. So I guess on some warm daytime sessions some older people or students or shift workers prefer going to the day than at 9.20pm on a cold night.
Anyway it would be interesting to see what your experiences and thoughts are.