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TOPIC: Midnight shows

Midnight shows 02 Oct 2004 10:06 #24601

  • sals
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I've been floating the idea about running midnight shows of movies we've missed, like AVP, for instance.

If it's run on weekends at midnight, is it still considered a "split"? For instance if we're running a kid show all day...I know I need permission from my main show distrib...how likely am I to get this? I book my own movies.

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Re: Midnight shows 02 Oct 2004 10:24 #24602

  • Larry Thomas
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Midnight shows are not considered splits, and you don't need to get permission.

BTW...among the most dependable titles for midnights:

Monty Python and the Holy Grail
The Goonies (no kidding!)
The Shining
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Re: Midnight shows 02 Oct 2004 13:44 #24603

  • Large
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I was against the idea of doing Midnight Movies. I've done them before at other theatres in Denver. I've played Rocky Horror Picture Show for years. We had a very successful run of Stop Making Sence and sometimes Laurie Anderson's Home of the Brave.

However our managers were very high on the idea of doing Midnight Movies so we though what the hell, lets give them a try. So we started a series that we thought would go just between July 4th and Labor Day.

The town has 150,000 people, many retired folks and a small Junior Collage. Our 9:00 PM shows are very slow, so I thought there is no we people will come out for a midnight show.

For all you Late-Nighters we have our Midnights At The Rialto every Friday and Saturday Night, at Midnight. All seats $6

Date Title Gross
July 9, 2004 Ghost World $222.00
July 16, 2004 Mad Max $372.00
July 23, 2004 Hedwig and the Angry Inch $996.00
July 30, 2004 Purple Rain $606.00
August 6, 2004 Monty Python: The Life of Brian $1,152.00
August 13, 2004 Reservoir Dogs $1,201.00
August 20, 2004 Nightmare Before Christmas $1,818.00
August 27, 2004 Pee Wee's Big Adventure $1,032.00
September 3, 2004 Secretary $342.00
September 10, 2004 Donnie Darko: Director's Cut $3,000.00
September 17, 2004 Psycho $607.00
September 17, 2004 Donnie Darko: Director's Cut, Held Over $596.00
September 24, 2004 28 Days Later $510.00
October 1, 2004 High Fidelity $600.00 Guess
October 8, 2004 Enter the Dragon + Godzilla
October 15, 2004 Office Space
October 22, 2004 Trainspotting
October 29, 2004 The Crow


As you can see, we have held the program over in to the fall. We plan to continue thoughout the year. Sometimes our MIdnight Film is the best attended single show of the day. There seems to be a core 50-people who will show up no matter what.

Here's a list of potential films that we are looking in to booking. It is all dependent on print availability and terms.

Edward Sissorhands
Clerks
Army of Darkness
City of Lost Children
Big Lebowski
Who Framed Roger Rabbit
Velvet Goldmine
Akira
Shaolin Soccer
South Park Bigger Longer and Uncut
Waynes World
The Jerk
and possibly a return engagement of Hedwig
Blues Brothers
Beetlejuice

[This message has been edited by Large (edited October 02, 2004).]
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Re: Midnight shows 03 Oct 2004 09:12 #24604

  • sals
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Midnight shows are not considered splits?

Does it matter what film is run at midnight?

I had a distributor tell me I couldn't run anything at midnight with a certain movie...maybe they didn't hear my question correctly?

Thanks...the teens are asking for something to do at night....
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Re: Midnight shows 03 Oct 2004 12:48 #24605

  • Large
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Our normal hours of business are noon to midnight 7-days per week. So we normally run 4 or 5-showings of a film per day. Anything that happens outside of those business hours is not considered normal. Therefore we show a morning movie program 4-days per week and Midnight films 2-days per week.

If we showed films at 10 AM 7-days per week that would be a regular show time and a film distributor would have every right to ask that we don't split product without permission. By showing our morning movies 4-days per week, it is not considered a normal show time and doesn't impact the other film's normal show times. Also midnight films don't impact normal show times; therefore the distributors have nothing to say and don't need to know. Many theatres have midnight programs and most distributors have repertory departments to book these films. One thing you might keep in mind is that none of the midnight film we are showing are currently in release.
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Re: Midnight shows 03 Oct 2004 15:59 #24606

  • muviebuf
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In my town where vandalism is a letter sport at the high school such midnight showings would be an invitation to more problems than I already have.
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Re: Midnight shows 03 Oct 2004 20:59 #24607

  • sals
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Large, your explanation makes sense. That's how I'd see it.

Does the midnight show have to be an out-of-release film or can it be something that's still in release but a few months old?


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Re: Midnight shows 06 Oct 2004 10:57 #24608

  • take2
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I think the success of the Midnight Movie depends largely on the population of your town and surrounding areas. The more teens and young adults you have in your town the better the turn out will be. That's my opinion. Teens love to be hangin' out late at night. Goin to a late movie is great, but getting out at 2:00 a.m. is even better.
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