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TOPIC: screen ad services

screen ad services 22 Jul 2003 17:36 #24213

  • jholliger
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Looking for data or contacts for companies doing screen ad services. Interested in costs, time requirements, equipment requirements etc.
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Re: screen ad services 22 Jul 2003 18:56 #24214

  • Large
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Be different, do it yourself!

Make it local and cute. Then keep 100% of the ad revenue.
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Re: screen ad services 22 Jul 2003 19:36 #24215

  • outaframe
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Right on, LARGE!... 100%

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Re: screen ad services 22 Jul 2003 22:09 #24216

  • jholliger
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That is the way I'm leaning but the owner wants to see what is out there to compare.
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Re: screen ad services 15 Oct 2003 14:13 #24217

  • bemily29
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I would love to do my own screen ad services. Can i just make commercials using my DVD cam and then show it before the movie with DVD player?
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Re: screen ad services 15 Oct 2003 15:59 #24218

  • outaframe
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If you also have the required LCD projector, you certainly CAN...
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Re: screen ad services 20 Oct 2003 12:28 #24219

  • John Pytlak
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Many people who make "home movies" or "home videos" think they are pretty good. In reality, they are not
. When they actually try to go "professional", they realize that doing professional wedding videos or commercials requires considerable skill to achieve the needed "production values".

John P. Pytlak, Senior Technical Specialist
Customer Technical Services
Entertainment Imaging
Research Labs, Building 69, Room 7525A
Eastman Kodak Company
Rochester, NY 14650-1922
Telephone: +1 585-477-5325 Cell: +1 585-781-4036 Fax: +1 585-722-7243
E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: http://www.kodak.com/go/motion
John P. Pytlak, Senior Technical Specialist
Customer Technical Services
Entertainment Imaging
Research Labs, Building 69, Room 7525A
Eastman Kodak Company
Rochester, NY 14650-1922
Telephone: +1 585-477-5325 Fax: +1 585-722-7243
E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: http://www.kodak.com/go/motion
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Re: screen ad services 21 Oct 2003 18:00 #24220

  • Avalon
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I tried something a little different. I let the owners of some local businesses stand in front of my wknd crowds and give a 3 minute blurb. The crowd loved it and it seemed to pay off. Keeps equipment needed to a minmum . . .
Paul Turner
Avalon Cinema
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Re: screen ad services 29 Oct 2003 00:27 #24221

  • Adam Fraser
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Do it yourself. Total investment if you do it with the best equipment is about $2-3k if you want audio ( a selling point) and Under $1k if no audio.

We bought the slide controller/digital audio player from www.arion-usa.com works good, but you need to know how to use a computer and have a decent computer and buy a mic (we used our shure stage mics that we had)
$800-900

An Ektagraphic IIIA Slide Projector
$250-350

Proper Lens
$20-100

Digital Camera (Canon Powershot A 70)
$300

Adobe Photoshop or other photo editor
$0-200

Digital to film slide processing
$1.75/pic from prodigitalphotos.com

We bought a sound mixing board for both the projection booth and the computer we record the audio on. Our business partner was a radio announcer for 20 years so the audio sounds good.
$100.00 x 2

It sounds like a lot of money but this equipment has paid for itself in the first year and we figured that if we were going to do it ourselves we might as well do it right. Although you can do it for just the price of a slide projector and a camera I think there is a greater percieved value with the audio by the customers.

We used to have one of those national companies do it for us and we only got 20% of the gross, now we get 100% less the $1.75/slide cost.

We charge $1200 per business per year
Cost per business is $10.00 in printed slides + about 2-3 hours in my time to do all of the set-up.
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Re: screen ad services 29 Oct 2003 07:16 #24222

  • John Pytlak
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Adam is correct. Although making your own "rolling stock" (moving images and sound) commercials with film or video takes considerable skill and experience to maintain good "production values", making your own slides is very feasible. You can use brochures or other print advertising material from the customer and turn those images into slides. Or if you have reasonable photography skills, you can take those photographs and add captions or titling. Don't forget to intersperse "entertainment value" slides like trivia questions, photos of local attractions, or just pretty pictures. If you have enought local advertisers to support such a program, go for it.

John P. Pytlak, Senior Technical Specialist
Customer Technical Services
Entertainment Imaging
Research Labs, Building 69, Room 7525A
Eastman Kodak Company
Rochester, NY 14650-1922
Telephone: +1 585-477-5325 Cell: +1 585-781-4036 Fax: +1 585-722-7243
E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: http://www.kodak.com/go/motion
John P. Pytlak, Senior Technical Specialist
Customer Technical Services
Entertainment Imaging
Research Labs, Building 69, Room 7525A
Eastman Kodak Company
Rochester, NY 14650-1922
Telephone: +1 585-477-5325 Fax: +1 585-722-7243
E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: http://www.kodak.com/go/motion
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Re: screen ad services 20 Nov 2003 12:23 #24223

  • dr
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Everyone posted good comments but, unfortunately, failed to answer the
question asked. I find myself in exactly the same position as the original
poster. I am working with a new second run theater in Iowa to prepare the
pre-movie ads locally. I need to know how much theaters are usually given
for this pre-movie time so I can prepare an equitable rate that undercuts
the Big Guys (Movie Ad Media in this case) and still makes the theater and
myself money. I understand from talking with a Movie Ad Media sales rep
that the company basically leases the pre-movie time from the theater then
resells it rather than working out a straight percentage of sales deal
with
the theater. For an older seven screen theater they would charge about
50,000/year (4,200/month) for that time. How much would the theater be
paid for that pre-movie time?
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Re: screen ad services 20 Nov 2003 13:41 #24224

  • outaframe
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Can't speak for all, but the last CONTRACTED ad sevice I used was on film, which the ad company provided, and I was SUPPOSED to receive 25% of the revenue... The ad company stiffed me on the exhibitor's %, but I played the ads regardless, because the advertizers had paid the ad company for the service... After that, I went to slides which I photograph myself and keep 100% of the net revenue... There are some fly-by-nights in the screen advertizing business, just like everywhere else... At present, I am looking into doing LCD screen ads, and will also make them myself IF I decide to go that route...

[This message has been edited by outaframe (edited November 20, 2003).]
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Re: screen ad services 20 Nov 2003 20:05 #24225

  • tbarnes
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I would be very careful about trying to do slide advertising on your own. We tried and failed terribly. I invested a lot of my personal money; I thought it was a sure thing. I came to learn if it seems like a sure thing it probably isn't. I tried selling the ads myself without any luck, so I then partnered myself with someone who sold office equipment daily. He was an excellent office supply salesmen, but could not sell advertising to save his life. Selling intangibles items like advertising and insurance takes a special person, so unless you have experience selling such things, I'd think long and hard before making the investment. We currently use Screen Vision Direct out of NY and are very happy. The check comes every couple of weeks and I gladly deposit it, knowing that they have risked their capital not me.


[This message has been edited by tbarnes (edited November 20, 2003).]
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Re: screen ad services 21 Nov 2003 09:30 #24226

  • Mudbrother
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We've certainly had different results. Our slide program started out a little haltingly as we worked out the bugs, but now we have sold out our slide carousel and our slide ad revenue easily brings in over $20,000 a year! Well worth the effort we put out. We advertize local businesses, and produce the slides ourselves.
Rance
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Re: screen ad services 05 Dec 2003 00:51 #24227

  • foggyone
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Well, I hate to have my first post here be off-topic but, well, some things can't be helped.

I just had a thought to share about filler for slides (assuming you'd need it). If you have local artists (college students?), you might consider including slides of their works. Someone else had mentioned pictures of local interest and if you've ever taken an art class, you know artists are ones for slides. Or photographers (not to exclude them as artists
). If nothing else, maybe they'd bring a friend or two to see their work displayed on the bigscreen.

Alright, I'll try to stay more on topic (or silent) from now on.


[This message has been edited by foggyone (edited December 05, 2003).]
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