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TOPIC: One price tickets for all?

One price tickets for all? 08 Nov 2003 14:49 #24199

  • Mike
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Near us a old Hoyt's is all tiks for 5.00. Have you ever done that with kids-seniors-adults paying the same?

Michael Hurley
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Michael Hurley
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Re: One price tickets for all? 08 Nov 2003 17:09 #24200

  • outaframe
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"All seats, all ages $3" has a nice ring to it!... We live in an age that champions non-discrimination, and this follows through with that concept... It also avoids encouraging customers on both ends of the age scale to lie about their age... It's in line with movie costs (adjusted for inflation) during the Golden Age of the Movies, and is generally less than the lowest ticket sold by the chain operations... It compares favorably with the cost of renting a recent VHS or DVD, and shouldn't disuade anyone who WANTS to see that picture... It may discourage a small segment of pre-teens who are looking for someplace to hang out and do their thing, but that's not a bad idea... If any group is adversely effected, it might be a family with lots of small children, and they don't HAVE to bring the smallest ones who will get nothing from seeing the movie, but I sometimes have been known to "overlook" the smallest one when there are a bunch... "Carry in" kiddies (babies) brought by their parents are "guests," but with the admonition that IF they get fussy, they must be brought out to the lobby... One price tickets can be argued forever, both pro and con, but I went to this pricing system years ago, and have found it to be the fairest and easiest way to sell your tickets... Yes, you have to sell a lot of them to total a decent gross, but that's always been the idea of mass entertainment: to entertain the masses (keep the seats warm)...
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Re: One price tickets for all? 08 Nov 2003 17:53 #24201

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$3:00 Are you guys nuts!?

Adults $9.00
Seniors $10.00
Seniors who complain about the high costs of going to the movies and drive a Lexus $12.00
Children $15.00 each
Students $9.00
People holding a drink, coffee, doughnut or pizza, $25.00
Regular customers $5.00
Parents who complain that we don't offer more kids films, $30.00 but they get to bring their kids to see Y Tu Mama Tambien.
Everyone will be charged a $20.00 littering deposit fee that will be refundable after they pick up their stuff.

Friday and Saturday night, $12.00

Tuesday - Thursday $6.00

Holiday Mondays, $15.00 I wouldn't have to staff up.

I don't care what you charge, but charge enough to make a profit, and don't give it away.
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Re: One price tickets for all? 08 Nov 2003 18:00 #24202

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Average U.S. Ticket Prices

Year Price

2002 $5.80
2001 5.65
2000 5.39
1999 5.06
1998 4.69
1997 4.59
1996 4.42
1995 4.35
1994 4.08
1993 4.14
1992 4.15
1991 4.21
1990 4.22
*1989 3.99
1988 4.11
1987 3.91
1986 3.71
1985 3.55
1984 3.36
1983 3.15
1982 2.94
1981 2.78
1980 2.69
1979 2.47
1978 2.34
1977 2.23
1976 2.13
1975 2.03
1974 1.89
1971 1.65
1967 1.22
1963 .86
1958 .68
1954 .49
1948 .36

*1989 and later figures based on Ernst & Young

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Re: One price tickets for all? 08 Nov 2003 18:32 #24203

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I found a very interesting table that gives Conversion factors to convert current dollars from years 1665 to estimated 2013 to dollars of CPI (1982-84).
http://oregonstate.edu/Dept/pol_sci/fac/sahr/cf166503.xls

Using their numbers and my ticket prices, this is what I came up with:

$9.00 in 2003 = $1.50 in 1962, 5.25 in 1985 and $6.40 in 1990.

$6.00 in 2003 = $1.00 in 1962, $3.50 in 1985 and $4.25 in 1990.

[This message has been edited by Large (edited November 08, 2003).]
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Re: One price tickets for all? 08 Nov 2003 19:20 #24204

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CRUNCHING THE NUMBERS: My understanding is that 1947 had the highest per capita % of movie ticket sales ever in the US... Using LARGE's 1948 average cost figure of .36 equates to 2.80 in today's dollars (according to the inflation calculator I found)... I am not certain what the LOCAL adult price was at that time, but I do remember that kid's tickets cost .12 (.10 + .02 "wartime" federal exise tax)... AND I do know that LOCAL adult price in 1954 was .50 (.42 + .08 same tax)... Using LARGE's .49 average 1954 price, updated is 3.17, so it looks like $3 (the exise tax was FINALLY repealed in 1962) is awfully close to what movies cost in the Golden Age, when you deduct the tax from the ticket total... IF you run your ticket prices back to the adjusted prices, they will probably be considerably higher than what was charged, then... Interesting huh?... Major market TV broadcasting began in ernest in 1948, and the networks started about the same time... Very shortly, the effects began to show up in the per capita ticket numbers...


[This message has been edited by outaframe (edited November 08, 2003).]
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Re: One price tickets for all? 08 Nov 2003 23:38 #24205

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When we were discount our prices were $3 eve, and $2 mat. Now we are "move over" adult evening $4, Youth, Child, Senior Evening $3 and Matinee all seats $3.

Cineplex Odeon here just changed to the "simplified pricing plan" and all seats at all times are $6.69!. Plus tax (7%) it doesn't even come out to an even number. I have no idea how they arrived at that price. Sure it is a great price for adults but for a child or matinee it's not so great. Tuesday is the cheap night in town, but not at cineplex, they stay at $6.69.

Their price change has been very positive for us at all showtimes, but especially with families and matinees.
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Re: One price tickets for all? 09 Nov 2003 13:51 #24206

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Mill, precisely! You've got it! The reason why more theaters don't do all seats $X is that they can't. When you are discount, subrun, moveover or whatever it works very well and I support it. But, first run theaters can't do it and still get film from the distributors without charging MORE for everyone than they would for a significant portion of their business if they used split pricing. My average ticket is running about $4.61. Given that my matinee,senior and child pricing is $4.00 and my evening shows are adults $6.00, you can tell that the majority of my tickets are purchased at $4.00. If I charged $4.61 for everyone, I would get lots of complaints from those who would perceive a price increase on the $4.00 tickets. More importantly, I would have a bigger problem booking movies as we would be perceived as having too cheap tickets compared to our larger competitors who would get the scarce prints. We would have to raise the all seats price to something like $5.00 or $5.50 to continue booking the necessary film. Then we would have alienated our core audience.
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Re: One price tickets for all? 09 Nov 2003 13:59 #24207

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I should say that I don't thinkt that they will stay at that price for much longer. They are adding 4 screens now (going from 6 to 10) and retro fitting all their other theatres with stadium seating and better sound. Once they open as the "new" theatre, I suspect (and hope)prices there will jump to around $9. (CAN$) Which will be good for us again.
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Re: One price tickets for all? 28 Nov 2003 13:03 #24208

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At my cinema all tickets are $ 5.00 excluding the saturday morning movie( we have free coffee and donuts ) costs $3.00 and we do very good. Are old prices used to Adult $7.00 Child/senior $5.00 but it got hard to keep money so its alaways $5 except
Sat. morning.
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Re: One price tickets for all? 01 Dec 2003 09:49 #24209

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How about this idea? You charge $5.00 for admission and let them bring their own snacks. Within reason of course.
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Re: One price tickets for all? 01 Dec 2003 12:44 #24210

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$5 admission and you let them bring in their own snacks would not pay my bills. I need that concession mark-up to pay my bills and upgrade my theatre. If you allow them to bring in their own concessions you still need to pay someone to clean up all their trash and pay for their garbage bill. I think that is a very bad idea.
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Re: One price tickets for all? 05 Dec 2003 13:11 #24211

If you ask me... I think that no matter what you charge the public to see your movie is a deal. They don't realize or care what your overhead is. They just think that they're getting riped off when prices reach a certain rate. I believe that most of the theatre exhibitors out there are honest folks and charge what they have to to get by. The movie going public should respect that.
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Re: One price tickets for all? 05 Dec 2003 15:41 #24212

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LARGE - your reply ($3.00 Are You Guys Nuts!) had me rolling in my office chair! I recommend your pricing structure as the most honest!
As for one price tickets - we're selling seats to see a movie - one seat, one derrierre (no matter how small, or how old) I think one-price for all tickets is an excellent idea. Now, if I could just convince those admin. people above me
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