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TOPIC: Canned Film Festival

Canned Film Festival 07 Aug 2003 01:35 #24088

  • Mill
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Does anyone have any experience in running a promotion of this sort that they could shed some light on? The idea is collect food items for the food bank, in exchange for a movie ticket/special screening etc...

Curious as to what worked well, what didn't.

Thanks
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Re: Canned Film Festival 07 Aug 2003 02:07 #24089

  • Ken Layton
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Tom Moyer's Luxury Theatres started the "Cans Film Fest" back in the early 80's here in the Pacific northwest. He ran it the first Monday of November as a benefit for local food banks. It was very successful.
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Re: Canned Film Festival 08 Aug 2003 09:55 #24090

  • Mike
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we did it/ I cannot recall for what/ it was fine/ no big deal/ we sent Universal 35% of the cans!

Michael Hurley
Impresario
Michael Hurley
Impresario
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Re: Canned Film Festival 09 Aug 2003 00:04 #24091

  • BurneyFalls
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They didn't require a 200 can minimum????????
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Re: Canned Film Festival 09 Aug 2003 16:12 #24092

  • revrobor
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Geeze! Mike and Burney Falls are kidding of course Mill. Doing something like this will get you some free publicity from the local news media too. Be sure to contact all the local radio and TV stations News Directors and the local paper to let them know what you're doing.

You may end up paying the distributor out of your own pocket but the concessions sales and advertising should off-set that expense.

Bob Allen
The Old Showman
Bob Allen
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Re: Canned Film Festival 15 Aug 2003 00:32 #24093

  • Mill
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Yes, It would be a great public relations event. Paper, radio and several other businesses are already on board (in principle). I was currious if it works better to set aside a specific showtime (ie. Saturday morning 10am) or allow it durring regular showtimes 1:00 or 4:00 matinees M-TH (no weekends obviously), or give out a limited pass (M-TH) for them to come in.

The idea of a film "festival" is more thatn a one time show, so we were thinking of doin it for almost a week.

I mean regular mat. admission for us is only $2, evenings child youth & sen are $3 and Audults are $4, but I would rather not trade an admission for a 35 cent can of soup.

there are always going to be people who "abuse" the program, but then again as long as the theatre is full maybe I don't care?
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