Banner
Home Forums Movie Theaters The Back Office Video Killing The Family Business?
Welcome, Guest
Username: Password: Remember me
  • Page:
  • 1

TOPIC: Video Killing The Family Business?

Video Killing The Family Business? 07 Apr 2003 00:37 #23862

  • muviebuf
  • muviebuf's Avatar
  • OFFLINE
  • Platinum Boarder
  • Posts: 686
  • Thank you received: 1
  • Karma: 0
The first segment of the theatrical market to fall victim to video was the X rated (for obvious reasons). The next was the revival market as each person could collect their own special segmented interests.

Now it begins to look as if the family market may be be on the way out as well. Has anyone noticed that since last spring there has a noteable drop off in family business? There have a number of major disappointments and even some big budget flops (e.g. Stuart Little 2, Treasure Planet, Wild Thornberries, Hey Arnold). In my opinion none of these pictures were particularly bad and certainly deserved to do much better than they did. Last summer was touted to have been the summer of family movies and with the exception of Lilo & Stitch none did anything much at all.

Another trend or just a bump in the road?

[This message has been edited by muviebuf (edited April 07, 2003).]
The administrator has disabled public write access.

Re: Video Killing The Family Business? 07 Apr 2003 13:48 #23863

  • John Pytlak
  • John Pytlak's Avatar
  • OFFLINE
  • Platinum Boarder
  • Posts: 891
  • Karma: 0
Hopefully, a "bump in the road". After enjoying it at ShoWest, I suspect "Finding Nemo" will reverse the trend.


Are you tailoring your marketing to attract the "family crowd" for those pictures? Emphasize the "big screen experience" with sound and picture quality you can't get at home off a DVD. Use promotions like coloring contests, costume contests, etc. Reach out to schools with your promotions.

John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services
Entertainment Imaging
Research Labs, Building 69, Room 7525A
Eastman Kodak Company
Rochester, NY 14650-1922
Telephone: 585-477-5325 Cell: 585-781-4036 Fax: 585-722-7243
E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: http://www.kodak.com/go/motion
John P. Pytlak, Senior Technical Specialist
Customer Technical Services
Entertainment Imaging
Research Labs, Building 69, Room 7525A
Eastman Kodak Company
Rochester, NY 14650-1922
Telephone: +1 585-477-5325 Fax: +1 585-722-7243
E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: http://www.kodak.com/go/motion
The administrator has disabled public write access.

Re: Video Killing The Family Business? 07 Apr 2003 15:37 #23864

  • revrobor
  • revrobor's Avatar
  • OFFLINE
  • Platinum Boarder
  • Posts: 1131
  • Thank you received: 22
  • Karma: -8
I believe there is a trend among movie fans to see films in the theatre (in spite of so-called "home theatres") as theatres, theoretically, can out-perform home set-ups and have a certain ambience that movie goers like.

However, I also believe that today's theatre operators rely on the distributor to promote the film and the "showmen" of the past, who promoted a film locally and in the theatre with contests, special guests, prizes and tie-ins, are all but gone. Therefore, when a film bombs, the exhibitor blames the film and the distributor when, in reality, the exhibitor could have done more to intice the public into his venue.

Granted, a bad film is a bad film and no amount of promotion will save it. But some good films have bombed because there was little or no local promotion. So, when we have a bad season is it wholly the fault of the film?

And then there's our booking policy which today seems to be based soley on what "Hollywood" is producing and promoting. What about the many good films that are being made by independents and in other countries? It appears bookers like to take the path of least resistance and schedule only those films that are being promoted by "Hollywood".

So, could the season have been more successful with creative booking and promotion? Something to think about.

Bob Allen
The Old Showman

[This message has been edited by revrobor (edited April 07, 2003).]
Bob Allen
The Old Showman
The administrator has disabled public write access.

Re: Video Killing The Family Business? 11 Apr 2003 12:21 #23865

I think there has been some reluctance to spend money by the public at large following the war and all the talk about terrorism. But it looks like the worst could be over and with that let's hope that everything starts to pick up.
The administrator has disabled public write access.
  • Page:
  • 1
Time to create page: 0.163 seconds
attraction attraction
attraction
attraction
attraction
attraction