Rialto,
Rentrak is an information management company, according to their website they are the largest processor of rental and sales data for videocassettes obtained on a revenue-sharing basis. The company services most motion picture studios and over 10,000 retail video rental locations throughout the U.S. and Canada.
So they already have connections to the studios, I spoke with them about a year ago when they began pursuing film gross reporting. The advantage they had spoken to me about was the ability to interface through our POS software directly, eliminating the phone call each day. I have e-mailed them with several questions, including yours and will post once I receive the answers.
There is little information on their website about gross reporting.
Greg Borr
RTS