It is a bit less pricey than the 2 big conventions--the only one I will pay to go to, of course last year could have been better as much less pricey when held in montana--but than Marcus Theatres do not own the resort in Montana as they do in Lake Geneva (the old Playboy club)--and our local NATO even picked up the plane tickets--but then we only made it to Utah as that was Sept 11
You can learn alot at these events--and meet some really nice people--plus see new products and a couple of upcoming movies. I would strongly suggest it--there are both the "big" boys and small independents, as myself, who attend.