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TOPIC: Tracking at a 29: what the heck?

Tracking at a 29: what the heck? 24 Apr 2002 14:27 #23219

  • Mike
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When I talk to the distribs they'll say "It's tracking at a 29!" Where do they get tracking figures? Are they available anywhere you know of?
Mike Hurley
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Michael Hurley
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Re: Tracking at a 29: what the heck? 24 Apr 2002 19:47 #23220

  • BurneyFalls
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I haven't heard that phrase before. What does it mean?
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Re: Tracking at a 29: what the heck? 25 Apr 2002 06:27 #23221

  • Mike
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"Tracking" is how film distribs check for interest by polling , etc. Tracking indicates the degree of interest: 29 is good but Star Wars at 54 was an all time high. 1 is not good: Big Trouble was tracking at a 1 just before it opened! You Booker guys: where do you get tracking numbers? Is it something only the Studio has?
Mike Hurley
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