I probably get the award for reviving the oldest thread, but here goes.
At thanksgiving, I finished installing a computerized ticketing and boxoffice point of sale systems. I went the extra and got touch screen monitors, electronic cash drawers, magnetic card readers, and computers for each station as well as upgrading the back office station. The software I got was RTS developed by Greg Borr and Rob Chabot. We had been selling printed gift tickets and books, and in the years past, they sold quite well at the holidays. They have a feature in the software that allows to sell a Debit card that you can fill at the selling stations depending how much the patron wants to purchase. I decided on a minimum of 5 dollars. The cards can be used at either the Box office or concession, so it is really popular with parents. These cards are refillable, and you can track the use. By using this debit system, I just doubled the amount of gift cards over last year. My town has 5000 people in it,and we are small, with three screens, and first run. I encourage anyone to look into this debit card thing, and RTS for any of you independants. While people would buy a single ticket, these cards have given them a chance to spend a lot more on a gift, driving up what can only be called, an interest free loan for the theatre.
lance