Even if most of my patrons don't watch the Awards show, the more attention to it the better. Curiosity will hopefully bring a few extra patrons in the door to see what all the hype is about when I do show one of the nominated films. I am showing THE QUEEN and DREAMGIRLS this weekend.
And for the studios to send their fare to dvd prior to the awards seems crazy to me. Seems like that would be the perfect time to re-release on the bigscreen or at least let the sub-runs have their fair shot.
I personally still haven't even seen several of the films. I think that is the public's turn-off for the show.
BTW, the phone just rang and the guy asked what was playing. I answered, "THE QUEEN." His response, "What is that about?" You can't lead them all to the water.