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TOPIC: Jazzing Up My Theatre

Jazzing Up My Theatre 28 Sep 2005 12:20 #20577

  • take2
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I'm looking for suggestions for the outside front of my theatre. We are located right on the sidewalk so there is very little room to display flowers, shrubs, ect. Any suggestions?
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Re: Jazzing Up My Theatre 28 Sep 2005 13:54 #20578

  • outaframe
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Without actually seeing your location that's a hard question to answer, but IF you have areas of the building that are paintable AND the architecture is compatible, an eye-catching paint scheme will probably give you the most bang for the buck... There's an old theater adage that goes "paint it red and make lots of noise."... AND it still works: Kressge's and Woolworth's were ALWAYS easy to spot because of their red fronts with gold lettering... They once dominated nearly EVERY downtown and looked right at home... No reason you couldn't do the same with similar results, IF it fits the architecture of your building...
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Re: Jazzing Up My Theatre 28 Sep 2005 14:41 #20579

  • John Pytlak
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If your zoning/signage codes allow it, how about professional movie-themed mural/graffiti? I think of the famous murals on some of the buildings around Hollywood:
http://www.seeing-stars.com/Immortalized/Murals.shtml#legends%20of%20hollywood


John P. Pytlak, Senior Technical Specialist
Customer Technical Services
Entertainment Imaging
Research Labs, Building 69, Room 7525A
Eastman Kodak Company
Rochester, NY 14650-1922
Telephone: +1 585-477-5325 Cell: +1 585-781-4036 Fax: +1 585-722-7243
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John P. Pytlak, Senior Technical Specialist
Customer Technical Services
Entertainment Imaging
Research Labs, Building 69, Room 7525A
Eastman Kodak Company
Rochester, NY 14650-1922
Telephone: +1 585-477-5325 Fax: +1 585-722-7243
E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: http://www.kodak.com/go/motion
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Re: Jazzing Up My Theatre 29 Sep 2005 09:07 #20580

  • jimor
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If your place is an old movie palace, why not try to return it to some of the gandeur or gracefulness that the original designer may have intended? If it has been refaced, then try to find the blueprints or opening era photos to show you what was. Maybe you can't afford new marble slabs to duplicate the originals, but there are lots of new wall facings that might duplicate that look. Contact a local designer/architect to see samples and get prices. If the building was a period decor, try to find things to reflect that period as in ornate poster frames, sconces, doors, and materials.

Did they cover ornate windows that were originally draped nicely? Perhaps you could uncover those windows, and if the daylight is not now welcome behind them, make them mock windows with opague glass, or colored aluminum panels set into muntins to immitate the panes of glass. You say the windows were strictly simple double hungs? Then consider replacing them with more ornate casement (swing-out) windows subdivided into quarrels or other shapes, maybe by a local stained glass artist. If the window is to be mock, then put a recess behind it able to hold lights to back light it at night on a timer (neon tubing around the edge is effective and cheapest to run in the long run. Go to a neon artist for this, rather than a neon sign shop).

Is there a marquee? Is it old and run down? Here is a major place to create a handsome and clever design, as well as a good place to advertise. Make it more ornate and maybe curved, rather than just another aluminum box. Create lots of light under it, for that creates a Pool of Light at night, and people are psychologically drawn to a very bright spot when it is dark out. Follow Roxy's suggestions on another topic here and the marquee will soon pay for itself; just realize that there are different scale marquees for the intended audience: small scale with much more data for foot traffic, and larger more simple designs for vehicular traffic. But do remember to put handsome poster cases outside too so as to give the passersby a way to 'preview' the movie/attraction so that they do not have to rely just upon the title and rating. If you put up critic's comments or blurbs about older films, it will help your patrons decide and will also show your enthusiasm for movies, and that enthusiasm will rub off on the patrons.

SHOWMANSHIP is the name of the game if you are to succeed against the competition in the long run. Yes, showmanship takes more energy and imagination, but the rewards, both pecuniary and otherwise, will be the pay off in the long run. And you are in it for the long run, aren't you?

Always check local ordinances before engaging in any renovations!
Jim R. (new E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) member: www.HistoricTheatres.org
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