I can understand why Rodeojack says "Grrrrr", but I think we should be more foregiving of newspapers. Yes, they take the advertising dollars, but if it were on the assumption that they would only print praise of a movie, it would soon mean that no intelligent reader would put any credence in what they said about a movie in a review. The newspapers would then become shills for the exhibition industry, and that would diminish their influence and lose readers. True, there are as many opinions of a movie as there are people who see it, but the papers know that controversial reviews of notable films will garner more readers than bland, barely informative reviews ever will. It is part of the traditions of journalism that a responsible reviewer tries to address all aspects of a movie and not merely give a summary of it, though some papers do do that in non-review areas. Reviewers also know that the public likes to read spicy controversy and so that is where their 'bread is buttered.' As adults, we must all take any review with a grain of salt, and perhaps take a cue from some actors who say that they never read a review, since if it is favorable, it will cause one's head to swell, and if it is unfavorable, it will cause neadless depression. Studies have shown that reviews actually have very little to do with the success or failure of a film, and that it is the advertising 'buzz' that mostly determines what people will see. So, while I don't always like the attitudes of Journalists, I realize that they have to try to be balanced and fair in reviews, even if that means panning a poor movie that exhibitors have paid to advertise. And, yes, Journalists do treat other industries that way, as in the case of automobiles which they often advertise, but then elsewhere run editorials or reviews telling of the cars' defects. It is all part of the give and take of an informed society within freedom of speech.