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TOPIC: Word of Mouth

Word of Mouth 21 Jul 2003 05:47 #20146

  • take2
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How importent do you think word of mouth is promoting a movie? How does it rank with the other advertising that's out there?
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Re: Word of Mouth 21 Jul 2003 09:38 #20147

  • outaframe
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HELLO "TAKE 2" <> Good word of mouth is the best thing that can happen to a movie, but it's usually too slow to help you... Genuine holdovers (not the pre-planned ones) actually happened once upon a time, usually because of word of mouth, and return engagements were almost always based on good word of mouth, sometimes out-grossed the first run, and at a lower %... Today the product is usually played off so fast that word of mouth doesn't get the chance to build up in time for theaters to benefit, but DVD & tape get the benefits...
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Re: Word of Mouth 21 Jul 2003 13:19 #20148

  • CharlieBo
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MY BIG FAT GREEK WEDDING is about the best example of "word of mouth" I can think of!
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