Not likely that a 7% drop will convince the "geniuses" that they've played the same old saw too many times... And they'll fix it with a 10% ticket price increase, then applaud themselves for being so creative!... If the falloff reaches 70%, that MIGHT get their attention... US attendance % has been falling off for years, despite population increases, and this can only be ignored for so long... Mass entertainment is such because of the masses, and unless there is mass appeal, it'll dry up and blow away... Hello Hollywood, it's really about keeping the seats warm, not dollars, and if you don't pay attention, we're all gonna be history!...