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TOPIC: CSS Sensory Seats

CSS Sensory Seats 11 Dec 2002 21:41 #19995

FAMOUS PLAYERS recently posted these press releases on Canada NewsWire

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Media Invitation - Following conclusive tests at the Colossus Laval, Famous Players equips all of its complexes with a technology unique in the world - Dare to Try it?

MONTREAL, Dec. 3 /CNW Telbec/ - Famous Players invites the media to an
incredible sensory experience on Thursday, December 5, at 2 p.m. at the
StarCité Montreal.
Journalists will discover a Quebec invention that can reproduce and
transmit physical sensations through the theatre seats without increasing the
sound volume. This new experience will be offered to cinema-lovers in the
greater Montreal area beginning on December 6th, just in time for the many new
releases of the holiday season.
Ivars Reiss, Famous Players' vice-president, operations, for Eastern
Canada, will announce the results of a survey of moviegoers and present the
plan for developing this new entertainment experience throughout his company's
theatre network. Gilbert Bouchard, creator of this new invention, will explain
the technology behind this breakthrough, which uses sound vibrations.
Journalists will be able to experience the GeoSubwoofer during a special
screening of the most recent James Bond film, "Die Another Day".

DATEBOOK

WHAT: MEDIA LAUNCH of a new entertainment experience at Famous Players
theatres and special screening of "James Bond: Die Another Day"
WHO: Famous Players
Ivars Reiss, vice-president, operations, for Eastern Canada

Messina Electronique
Gilbert Bouchard, president, and inventor of the GeoSubwoofer
WHEN: Thursday, December 5, 2002, 2 p.m.
WHERE: Famous Players StarCité Montreal
4825, Pierre-de-Coubertin Avenue (near Viau)


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For further information: Isabelle Dessureault, (514) 843-2385,
Cell.: (514) 912-3195
FAMOUS PLAYERS INC. has 49 releases in this database.

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Just in time for the busy season at the movies - Famous Players theatres equipped with seats that transmit film's sound vibrations

MONTREAL, Dec. 5 /CNW Telbec/ - Today, Famous Players premiered its new
Messina GSS sensory seats, allowing moviegoers not only to watch and listen,
but also to literally feel the sound vibrations.
This new sensory experience will be offered without extra charge to
moviegoers starting December 6th, in all Famous Players megaplexes in Greater
Montreal: the Paramount, the StarCité, the Kirkland Coliseum and Colossus
Laval.
Famous Players has equipped one theatre in each of its megaplexes with
this new technology. Each of these theatres will have both traditional seating
and sensory seating, so that moviegoers will still have a choice to see a film
in traditional seats if they so choose.
"As the leader in this industry, Famous Players' goal to offer the
ultimate entertainment experience must be continuously updated. The Messina
GSS sensory seats fit our mission perfectly. We are very proud to be
premiering this new experience with our guests," said Ivars Reiss, vice-
president, operations, for Eastern Canada, Famous Players.

A QUEBEC INNOVATION
In nature, acoustic vibrations are created by intense, low frequency
sounds, which produce physical sensations. Think for example of thunder, an
explosion or a helicopter landing. Messina Electronique, a Blainville, Quebec-
based business and inventor of the sensory seat, has developed a technology
capable of reproducing acoustic vibrations without emitting the intense sound
heard in a natural setting. This new invention allows for increased physical
sensation in cinema seats without increasing the sound level in the theatre.
"Many in the industry think that this technology is the most significant
innovation since Dolby," said Gilbert Bouchard, President of Messina
Electronique.

A NEW PROVEN ENTERTAINMENT EXPERIENCE
Famous Players has tested this new technology at Colossus Laval during
the last few months. Results from customer surveys are more than conclusive.
Three out of four customers interviewed believe that the viewing experience in
a Messina GSS sensory seat is better than sitting in a normal seat.
It is important to note that this new entertainment experience is most
noticeable during action-packed films with strong soundtracks. Action films
and epics will benefit most from the added-value of this new technology. A
drama or a romantic comedy will therefore not be shown in theatres equipped
with these sensory seats. The physical sensations intensify during action
scenes without interfering with sound during more quiet scenes. The system for
these sensory seats utilize the low frequencies in the soundtrack. This will
avoid creating unnecessary effects during quiet scenes, but will add the
proper dosage of physical sensations during action scenes.
Celebrating its 82nd anniversary, Famous Players is Canada's top grossing
theatrical exhibitor. Internationally recognised for its superior technology
and innovation in theatre design and guest services, the company operates a
total of 93 locations with more than 846 screens across the country, including
theatres in its joint venture with IMAX and its partnership with Alliance
Atlantis. Famous Players is a Division of Viacom Canada Inc.


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For further information: Isabelle Dessureault, (514) 843-2385,
Cell.: (514) 912-3195
FAMOUS PLAYERS INC. has 49 releases in this database.
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Is it just me, or does this just seem a tad bit silly?

What do you think?

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