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TOPIC: Trailer Changes

Trailer Changes 05 Feb 2002 09:21 #19834

  • take2
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I was wondering about changing trailer on long run movies. When you hold a movie for three to four weeks what determs when its time to change the trailers. Do you just change automatically at the end of a week or are there other factors that come into play?
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Re: Trailer Changes 05 Feb 2002 10:53 #19835

I changed trailers as it warrented if the movie arrived at the theatre the trailer came off the other prints. If i got tired of the trailer it came off.
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Re: Trailer Changes 05 Feb 2002 14:22 #19836

  • John Pytlak
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I know you would not show a trailer for a movie the competition has and you don't. But, how often do theatres still "cross-plug" movies? That is, play trailers for films that are ALREADY being shown on other screens in that theatre or circuit?

John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services
Entertainment Imaging
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Eastman Kodak Company
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John P. Pytlak, Senior Technical Specialist
Customer Technical Services
Entertainment Imaging
Research Labs, Building 69, Room 7525A
Eastman Kodak Company
Rochester, NY 14650-1922
Telephone: +1 585-477-5325 Fax: +1 585-722-7243
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Website: http://www.kodak.com/go/motion
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Re: Trailer Changes 05 Feb 2002 14:54 #19837

The only time we did that was when we had trailers for an "art flick" and the art house in town was the only one goign to get it.
Most of the time it was by accident because it was the attached trailer.
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Re: Trailer Changes 06 Feb 2002 00:26 #19838

  • RoxyVaudeville
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Trailers... here we have another one of my pet peeves.

I realize that at the first run multi and mega-plexes the studio suggests just what trailers should be placed before what movie, and sometimes even demand what trailer goes where.

I really dislike watching 20 minutes of trailers. Three trailers is plenty for me. The worst part is that there is no attempt made to show them in a showmanship like manner. There is seldom (in this area NEVER)any daters used to announce the trailers. There are no PREVUES OF COMING ATTRACTIONS, or OUR NEXT ATTRACTION, or COMING SOON or anything prior to or in-between the trailers. Just a whole bunch of trailers spliced together.

I guess that is the only real complaint I have about trailers at the first runs, but at subruns like my own... WHAT'S A TRAILER? I can't hardly get them any more. Most of the time that I order them I'm told that they are out. The ones that come on the front of a feature I always take off. Many times it's a trailer of a film still running at the first runs. Why should I advertise for them. Many times it's for a film I know I'll never run. Why confuse my patrons into thinking that it's going to play here? When I can get trailers I never run more then two, usually only one... my next attraction. If I run two it's usually for a special show like a Sat-Sun matinee show, or if I'm splitting my screen and have two different pictures coming the next week.

I always make the trailers to appear as a unit of the show, not something that has just been thrown in. My usual makeup goes like this: Theatre logo, policy trailer, national anthem, cartoon, Prevues of Coming Attractions, Our Next Attraction, Starts Friday, "Trailer", Remember this attraction starts Friday (while curtain is closing and red footlights are coming up), Our Feature Presentation (while curtain opens and footlights go back down), THE FEATURE.

It seems that 50% of the time that I get a trailer it's always the opposite aspect ratio of the feature I'm running.

As far as changing the trailers... we change each time the feature changes, usually once a week, so that we are always advertising our next attraction.
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Re: Trailer Changes 06 Feb 2002 03:39 #19839

  • Bird
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Roxy, sounds like your having problems getting trailers. The Fox and Universal exhibtor websites allow you to order them directly over the web, and it is all free. (I don't see why it would be any different for second run) You can also email the Paramount rep, and they will send them for free.

Most of the other companies use Technicolor, which is more work, but still very cheap or free. I can post the Technicolor Exhibtor phone number if you don't have it - just let me know.
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Re: Trailer Changes 07 Feb 2002 00:48 #19840

  • ttroidl
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Holy cow!, You play a CARTOON????

I have not seen one of those in years!

I recall chilly willey, and a few others, and even those dreaded 35mm "infomercials" my favorite one was a PRO Nuke power one, telling you how SAFE it is, "while a guy reaches his bare hand into the uranium (sp) to show it is harmless...

Where can I find cartoons? would be nice to show before a Mat sometimes?

Tony
tony.
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Re: Trailer Changes 07 Feb 2002 10:19 #19841

  • Mike
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WE always cross plug our movies. We play what we believe we will be playing at all times even if it's already on at a theatre down the road. We always show trailers for any movie that we either have or expect to have that we think the people in the seats would be likely to see. We show a max of 4 trailers or 10 mins.We have a nice little "coming attractions!" before they start and then a "and now the show!" to end it.

Mike Hurley
www.bigscreenbiz.com
Michael Hurley
Impresario
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Re: Trailer Changes 13 Feb 2002 13:33 #19842

  • HeyMan
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for Universal trailers, you can be first, second, drive in etc run to order trailers. The ordering takes place over at WWW.EXHIBITORRELATIONS.COM for theatre owners, managers, projectionists and the like. Materials are free and shipped for free. There is also a chart that shows you all the contact info you need in the event you want to talk to a live human. I STRONGLY suggest you check it out if you haven't already!
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