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TOPIC: 3d ---12/31/2011--- rest in peace

Re: 3d ---12/31/2011--- rest in peace 01 Jun 2011 00:25 #36362

  • slapintheface
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This is my 3rd go round of 3d since I was a kid. The new technology is amazing but greed has ruined a good thing. Too many 3d pics that should never have been 3d has burned out the movie going public. It is no longer special ...
Just my thoughts.
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Re: 3d ---12/31/2011--- rest in peace 01 Jun 2011 19:03 #36372

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Prehaps the folks at Disney did not get the memo. Disney announced today that it would re-release "The Lion King" in 3D at the end of this September.

Come to think of it....... Lucas is still at work with 3D Star Wars re-releases. And James Cameron is reading "Titantic" for 3D next April.

HOPE SPRINGS INFERNAL!
Last Edit: 01 Jun 2011 19:04 by muviebuf.
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Re: 3d ---12/31/2011--- rest in peace 12 Jun 2011 21:33 #36460

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Will 'Harry Potter' & 'Transformers' Stop Wall Street's Anti-3D Stampede?
By DAVID LIEBERMAN, Executive Editor | Friday June 10, 2011 @ 4:00pm PDT
Tags: 3D, AMC Entertainment, CEO Richard Gelfond, Cinemark Entertainment, Harry Potter, Harry Potter Deathly Hallows Production, IMAX Corportation, RealD, Regal Entertainment, Transformers 3
Wall Street's backlash against 3D movies is growing serious. Just weeks after movie executives and investors wondered how well 3D films would do this summer, they've begun to ask much tougher questions including: When will movie theater chains begin to cancel orders for 3D projection equipment? And could continued weakening in ticket sales force AMC Entertainment to shelve its plan to go public and raise as much as $450 million?

Defenders of the technology are urging everyone to wait and see whether there's an uptick in 3D ticket sales for Paramount's Transformers: Dark Of The Moon, which opens July 1, and Warner Bros' Harry Potter And The Deathly Hallows, Part II, which opens July 15. The films should "help provide for a more positive outlook" for 3D in general and particularly for 3D technology company RealD, says Merriman Capital analyst Eric Wold.

But investors didn't appear to agree on Friday. RealD's stock price fell 13.2% to $20.90 the day after executives responded to the Street's concerns with talking points that simply urged people not to read too much into disappointing 3D sales for just a few films. RealD shares now have lost 41.3% of their value since May 19. "While management dismisses a change in consumer enthusiasm toward 3D, the public is speaking and 3D is simply being overused with ticket premiums far too high," says BTIG analyst Rich Greenfield -- who has a "sell" rating on RealD. READ MORE »
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Re: 3d ---12/31/2011--- rest in peace 12 Jun 2011 23:05 #36461

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How much you want to bet that Richard Greenfield is shorting Real D stock?
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Re: 3d ---12/31/2011--- rest in peace 20 Jun 2011 21:23 #36534

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Harry Potter Fans Choosing 2D Over 3D For Deathly Hallows 2
10 Comments published: 2011-06-20 12:53:18 Author: Josh Tyler

We’ve been predicting it would happen for months now, and at last it seems like audience interest in 3D really is waning. Green Lantern was in 3D this weekend but that didn’t seem to help its box office totals any. Actually there’s some reason to believe it may have hurt it. It can’t be a coincidence that the two biggest movies of 2011 so far, Fast Five and The Hangover Part II, were also two of the only movies to be delivered into theaters entirely in 2D. So here’s a little more kindling to throw on that 3D is dying fire: Now Harry Potter fans aren’t buying it.

All of the previous Harry Potter movies have been in 2D, but Warner Bros. has post-converted the final chapter of the saga, Harry Potter and the Deathly Hallows Part 2 into the 3D format. Ticket pre-orders for the last ever Harry Potter movie, which opens on July 15th, started last week and as you’d expect fans have been quick to reserve their place in an opening night seat. Except, well, they aren’t buying tickets in 3D. BTIG reports that 2D ticket sales for Deathly Hallows 2 are outpacing 3D tickets.

The same, by the way, was true of Green Lantern this weekend. It didn’t do particularly well at the box office, but a majority of the business it did do was in 2D. This becomes particularly significant when you consider the saturation of 3D screenings. Theater owners eager to jack up ticket prices have jumped on the 3D bandwagon and have filled their theaters with 3D showings. We’ve heard numerous reports from readers of this site who are no longer able to find 2D showings of many movies in their area. Even in places where 2D showings still exist, 3D movies now occupy the biggest movie theaters with the most seats and highest quality screens. Yet Harry Potter fans are choosing smaller, inferior theaters to see the end of their Harry Potter adventure the way they began it: Without gimmicks and without being forced to wear crummy glasses.
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Re: 3d ---12/31/2011--- rest in peace 22 Jun 2011 23:48 #36539

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To the author of this post: Just because we are smaller theaters that chose not to get on the 3D bandwagon, doesn't mean we are inferior. Our five screen decided to "wait and see" what 3D was going to do back when Shrek 4 came out. I am glad we did! We are proudly showing Harry Potter - Part 2 in our biggest house (seats 200) with rockin' sound and picture quality - in 2D. Big multiplexes aren't the only places to go see a movie and have a great experience. Plus, our tickets cost less than the multiplex and you can actually afford pop and popcorn!
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Re: 3d ---12/31/2011--- rest in peace 23 Jun 2011 21:26 #36546

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What I see happening is as follows: more locations offering both 2d and 3d. It has already started to happen and will be happening more and more. I do not think you can call 3d dead if there are still at least 1/3rd of the folks buying 3d tickets.

Some theaters who are not stuck with Real3d, will be able to offer 3d tickets the same price as 2d. I know of an exhibitor who is Dolby 3d and does not share 3d glass rental (as he calls it) with the studios except Disney. When he runs a Disney 3d, his numbers are pretty damn good because he gives the glassed out for free. I think we all know that the 3d premium charge is a big factor in people opting for 2d tickets.

Within a 18 mos or so, we should have fewer 3d titles, maybe 8-9 per year vs. the 37 or so major wide releases this current year. Some exhibitors will change their 3d premiums. So 3d will not be dead by any normal definition of the word "dead".

But.....if you need validation to not add 3d to your business plan for the future (which I believe many are doing); you can probably justify not adding the expense at this time. Remember the price of 3d equipment is NOT covered by VPFs. Dolby prices have been dropping nicely over the past year or so and maybe Real3d will lower their royalty as well.

IMHO, the way to go to please customers, is to offer both formats at a reasonable price. For me, that will only happen when I covert to digital if I get a new facility.
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Re: 3d ---12/31/2011--- rest in peace 24 Jun 2011 00:33 #36552

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we are seriously considering putting RealD in all of our houses and eliminating the 3D upcharge. I know we'll have to give out an extra fifty cents a ticket for 3D but we can bake that into our pricing model and hopefully make up for it on our 2D.
"What a crazy business"
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Re: 3d ---12/31/2011--- rest in peace 27 Jun 2011 13:24 #36571

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Re: Cars 2
Audiences continued to show their distrust of 3D as those screens contributed just 40% of the gross. That follows opening weekend shares of 45% for Kung Fu Panda 2 last month and 56% for Rio in April despite the fact that Pixar has always been the leader of computer animation.

Source: boxofficeguru.com
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Re: 3d ---12/31/2011--- rest in peace 27 Jun 2011 15:00 #36572

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So it seems to me a theater would be best to offer both 2d & 3d to it's customers, right?

Does not seem to be dead then does it?
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Re: 3d ---12/31/2011--- rest in peace 28 Jun 2011 01:52 #36575

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The fact that it managed 40% has no bearing on 3d dying.... There are many locations only showing 3d so the consumer has no choice but to see it that way.

After Transformers you will see the decline in 3d even further.
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Re: 3d ---12/31/2011--- rest in peace 28 Jun 2011 03:21 #36576

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I have always said most us are pretty much pimples on the ass of the studios.

Cars 2: 72 locations reporting to Rentrak (visible) in the KC area. 6 drive-in locations equal to 8% of the gross. The top 11 account for 47%! All 11 have 2d & 3d options. 26 of the top 28 have both 2d & 3d options. Those 26 equal 70% of the areas gross.

So at least 70% of the tickets sold for Cars 2 (in my sample), patrons had both 2d & 3d options. Looking at other single format only locations, at least 5% of the gross had both options within a 10 min drive.
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Re: 3d ---12/31/2011--- rest in peace 28 Jun 2011 21:20 #36577

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Link to Original Article

"Transformers 3" faces tough 3D market

LOS ANGELES (Hollywood Reporter) - "Transformers: Dark of the Moon" -- which begins its assault Tuesday night -- will be the biggest referendum yet on 3D, which is showing sudden signs of fatigue in North America.

This past weekend, only 37% of the domestic grosses for domestic champion "Cars 2" came from 3D screens, an all-time low. Just a few months ago, a studio could count on 55% or 65% of the total gross coming from 3D.

Taking no chances, Paramount and director Michael Bay have marketed the 3D aspect of "Dark of the Moon" as much as the movie itself, which returns Shia LaBeouf in the title role.

Bay has been urging theater owners to boost the 3D experience by not scrimping on certain bulbs. He's also written to fans asking them to choose the more expensive format.

As part of the studio's marketing efforts, "Dark of the Moon" is rolling out in theaters Tuesday night -- but only in 2,700 3D locations (a mix of digital 3D and Imax theaters). It's yet another way of sparking word-of-mouth and getting people to see "Dark of the Moon" in 3D.

Tracking suggests "Dark of the Moon" will rake in $150 million to $160 million through the July 4 holiday, which falls on a Monday. "Transformers: Revenge of the Fallen" earned $200.1 million in its five-day debut in summer 2009, but it's unclear whether the domestic box office has returned to full health and able to support such a big number.

On Wednesday, "Dark of the Moon" moves into a total of 4,000 theaters, including 2,800 3D sites.

The movie has a relatively clear playing field. On Friday, two female-driven pics open: the Tom Hanks-Julia Roberts romantic dramedy "Larry Crowne" and Fox's teen picture "Monte Carlo," starring Selena Gomez and Leighton Meester.

"Larry Crowne," directed by Hanks, will go after adults, although tracking is relatively soft. Universal is distributing the film. Box office observers say "Larry Crowne" and "Monte Carlo" will each gross in the mid-teens for the four-day holiday weekend.

The international prospects for "Dark of the Moon" are enormous thanks to the success of the first two films and the continued strong appetite for 3D, particularly in such markets as Russia and China.

Disney's 3D "Pirates of the Caribbean: On Stranger Tides" has grossed a massive $750.6 million internationally -- the third biggest title of all time overseas -- compared with a domestic tally of $229.3 million.

"Dark of the Moon" also begins rolling out Tuesday night overseas, and by Friday it will be playing in nearly every territory except Japan and China.

"Transformers" is Paramount's biggest franchise, with the first two films grossing $1.54 billion. The second film drew negative reviews, and Bay himself has said it wasn't his best effort. Along with LaBeouf, Josh Duhamel, Tyrese Gibson and John Turturro reprise their roles, while Peter Cullen returns as the voice of Optimus Prime and Hugo Weaving as the voice of Megatron. New faces include Rosie Huntington-Whiteley (who replaces Megan Fox as the love interest), Patrick Dempsey and John Malkovich.
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Re: 3d ---12/31/2011--- rest in peace 07 Sep 2011 00:55 #36912

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3-D movies, gadgets getting lukewarm reception
By Mike Snider, USA TODAY Updated 4d 8h ago
Comments 58
Reprints & Permissions
Is a 3-D backlash underway?


By Odd Andersen, AFP/Getty Images
A man puts on a double set of 3D glasses while watching a massive video wall at electronics giant LG's booth at the IFA tech trade show in Berlin.
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By Odd Andersen, AFP/Getty Images
A man puts on a double set of 3D glasses while watching a massive video wall at electronics giant LG's booth at the IFA tech trade show in Berlin.
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Trailers for Shark Night 3D, a PG-13 film swarming into theaters this weekend, note prominently that the movie is "also showing in 2D."
Dolphin Tale, out in three weeks, takes a similar tack. Several summer 3-D films fell flat, and studios appear to be covering their bets by letting moviegoers know there's a lower-priced traditional viewing option.
"If you do a side-by-side of the movie posters of the last three years, that '3-D' almost keeps getting smaller and smaller in the actual posters," says Jeff Bock of industry tracking firm Exhibitor Relations.
On average, 3-D revenue is making up less of a film's box office revenue so far in 2011, accounting for 54%, compared with 67% last year, says IHS senior analyst Charlotte Jones. "Audiences are being more picky about when they are choosing to pay more for the (3-D) experience," she says. Ticket prices for 3-D shows can be $3 to $5 more than for 2-D ones.
Consumer response to 3-D is lackluster across the entertainment landscape. Last month, Nintendo dropped the price by $80 for its 6-month-old Nintendo 3DS handheld (now $170) due to lagging sales.
And while 3-D TV sales are rising slightly compared with last year, 3-D capability "is still not serving as a very strong motivator" for consumers to buy, says Ross Rubin of market tracking firm The NPD Group. About 8% of all flat-panel displays sold have 3-D features, NPD says. "But there's a lot of concern about the price (of 3-D TVs and) … the glasses as well."
TV content providers and setmakers alike are trying to increase 3-D programming to drive sales of higher-priced tickets and TVs. Broadcasts of the U.S. Open tennis tournament and the college football season in 3-D have been expanded. And Panasonic and the International Olympic Committee just announced that the 2012 Olympics in London would be the first live 3-D broadcast Games.
More 3-D TV broadcasts and films, about three a month, are coming to theaters, says Tim Alessi of LG Electronics.
LG is addressing concerns about price with less-expensive, lighter-weight glasses for its Cinema 3D TVs. Typical 3-D glasses can cost $150 a pair; LG's start at $25 a pair, and some stores currently are including 10 pairs free with purchase of a Cinema 3D set. "This eliminates a significant barrier for adoption," Alessi says.
And there are some high-profile 3-D films in the works, including Martin Scorsese's Hugo (Nov. 23), Steven Spielberg's computer-animated The Adventures of Tintin (Dec. 23) and Ridley Scott's Alien prequel Prometheus (2012). Francis Ford Coppola incorporated 3-D segments in the making of Twixt (no release date).
"Let the masters of the cinema have their go at 3-D before we say this fad is over, for sure," Bock says.
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Re: 3d ---12/31/2011--- rest in peace 07 Sep 2011 00:56 #36913

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LAST LINE IN ABOVE STORY SAYS IT ALL.
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