We live in a small community (10,000) with 2 theatres. Ours is a 2nd run 4 screen.
We tried $1 movies and no one came. We set up a video projector and show DVD movies free whenever kids are out of school with great success. Swank will negotiate on video lic fees if you are doing a lot. We show them at 10 am & 1 pm Mon - Fri.
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