<BLOCKQUOTE><font size="1" face="Verdana, Arial, helvetica">quote:</font><HR>Originally posted by The Picture House:
I don't understand why you would not want to report - so other theaters cant see how you did? is there another reason? (and before anyone pounces - I am totally serious - I really want to know why not - not being critical - just quizzical)<HR></BLOCKQUOTE>
Some operators feel as though a competitor will build on top of them, or in their market, if they have access to their grosses and are able see on paper what they are generating. I've never bought into that mindset. Buisiness people look at the market size, demographic make-up, and median income of the populations in order to decide where to build, and how big to build.
A competitor is more likely to be concerned about the number of screens and the design of the theatres which they are looking to compete against. Besides, if a competitor really wants to find out a gross, they don't have to use Rentrak or EDI to get it.
In my view, most people who don't report grosses (or don't like to report grosses), react that way because they don't feel it is anyone else's business, and they don't appreciate the idea of anyone other than the studios or their booker knowing how much (or how little) they are grossing.
Rick