Snakes is going to end up as our #4 for the weekend. Talladega roared back to our #1 spot on Saturday. I do see looking at the national numbers. If Snakes $1.4m thurs 10pm grosses are taken out. It would be the #2 movie nationally.
Some good quotes off the Reuters news wires:
The only problem was that the title so handily summed up the film's plot that there was little incentive to see it, said Brandon Gray, an analyst at boxofficemojo.com.
"This tells you that you need to have a compelling story or premise to get an audience for your movie," he said.
But filmmaking-by-Internet committee has its limits. Industry surveys in recent weeks indicated only modest interest among the moviegoing masses. New Line found itself both playing up the film's unusual backstory and playing down its sales expectations. It did not screen the movie in advance for critics, a common tactic when a studio fears the reviews will be less than complimentary.