I believe it is good to have these kind of discussions amongst ourselves so we can view an issue from all sides and help prevent a mistake in programming at our theatres. I too hope we can all avoid name-calling and stereotyping and stick to the issue.
Not everyone has the same moral compass. Every community in our country is made up of different groups of people and thus have different moral standards. As an extreme example...San Fransisco has a much more liberal view of Homosexuality than, lets say Tulsa Oklahoma. So, how do we then determine which community , on the whole, has a higher moral standard. I think we can all agree that the standard for determining these things has been the the Bible for hundreds and hundreds of years. Without turning this into sunday school, I believe the Bible is clear on this particular issue. With this in mind, not everyone accepts homosexuality. When we determine what to play at our theatres, we must decide if the short term gain from showing a movie to a small, albeit motivated, percentage of our population is worth the alienation of a much larger percentage of the population. To go even deeper, the Christian theatre owner struggles with how God will view his/her operation of their theatre. We He be pleased.
I have been blessed. With the end of the year only a few days ago, I am able to report a 13% increase in ATTENDANCE over 2004.
Mike, the all knowing and great Grand Poobah of this my favorite website, makes a great point regarding Wolf Creek. My point is that there are community standards in place everywhere and we, as bookers, have to know the limits of our community. Certain movies might not perform well in certain communities because they go over the line morally for a majority of the population.
One more thing, as for equal rights, my homosexual brother cannot marry another man but then neither can I. That equality bothers him, not me.
Jeff