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TOPIC: Monument Men: what's the point

Monument Men: what's the point 28 Jan 2014 19:03 #40582

Mike OFFLINE Administrator Posts: 5422 Thank you received: 90	Incessant promotion but only going 2500 prints. What's the point? Does the movie suck? Is it the Lone Ranger... that's not fair as the Lone Ranger actually grossed very well... simply put: why would they (Sony) spend so much on promoting this film and only go 2500 prints. It seems pretty stupid.
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Monument Men: what's the point 30 Jan 2014 17:38 #40586

tratcliff OFFLINE Gold Boarder Posts: 179 Thank you received: 5	Same logic that was used for others lately, I guess - like August Osage County, which seemed advertised every other commercial break, but didn't play anywhere near my town.
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Monument Men: what's the point 30 Jan 2014 20:18 #40587

slapintheface OFFLINE Platinum Boarder Posts: 2718 Thank you received: 54	This will only play well in big city's and Art houses . You may get a Friday ,Sat out of it elsewhere .
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Monument Men: what's the point 31 Jan 2014 15:05 #40590

Mike OFFLINE Administrator Posts: 5422 Thank you received: 90	so why bother with the huge ad buy....
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Monument Men: what's the point 31 Jan 2014 21:15 #40591

slapintheface OFFLINE Platinum Boarder Posts: 2718 Thank you received: 54	Think there hoping the star power overshadows the story .. Not that the story is bad just a limited audience appeal .
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Monument Men: what's the point 03 Feb 2014 17:44 #40594

leeler OFFLINE Platinum Boarder Posts: 1378 Thank you received: 31	just squeaked in. we'll see how it does. I think it looks like a good movie but what do I know?
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Monument Men: what's the point 03 Feb 2014 20:28 #40595

Andrew Thomas OFFLINE Platinum Boarder Posts: 326 Thank you received: 24	Reviews are pretty bad so far. We have some weird demographics here that make me think it might be worth it for a week towards the end of the month.
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Monument Men: what's the point 04 Feb 2014 20:29 #40596

slapintheface OFFLINE Platinum Boarder Posts: 2718 Thank you received: 54	Got to love Sonys Terms ..
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Monument Men: what's the point 06 Feb 2014 15:55 #40597

Mike OFFLINE Administrator Posts: 5422 Thank you received: 90	we have an army of older fans and it looked custom built for our area.... all I can say is I think they are nuts, Sony, more like stupid, no vpf's and they "can't go that wide"? Or even if there is a VPF.... how many theatres would not bring them a + sign to the opening.... these folks think they're geniuses. And they are clearly not.
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Monument Men: what's the point 06 Feb 2014 17:45 #40598

muviebuf OFFLINE Platinum Boarder Posts: 707 Thank you received: 6	Monuments Opening Friday here at the multiplex in Elizabethtown PA. Place was just sold at bank foreclosure sale right before Christmas because it did no business. At that time the place was still all 35MM.
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Monument Men: what's the point 06 Feb 2014 20:37 #40599

rufusjack OFFLINE Platinum Boarder Posts: 1594 Thank you received: 84	muviebuf wrote: Monuments Opening Friday here at the multiplex in Elizabethtown PA. Place was just sold at bank foreclosure sale right before Christmas because it did no business. At that time the place was still all 35MM. I was following that story. Have you been by yet to check out the changes?
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Monument Men: what's the point 08 Feb 2014 19:45 #40606

rufusjack OFFLINE Platinum Boarder Posts: 1594 Thank you received: 84	3083 locations. Seems pretty inline with a release like this for this time of year. Mike, Are you saying you were denied b/c of VPF? I agree that a theater without a VPF should have gotten this. Any film locations get it? IMDB of 6.7 is a pretty good score.
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Monument Men: what's the point 10 Feb 2014 15:25 #40625

Mike OFFLINE Administrator Posts: 5422 Thank you received: 90	I had it confirmed to me again: what film companies care about is not always the gross overall... they want a high PER THEATRE gross... so they can walk into lunch with a swagger...
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Monument Men: what's the point 10 Feb 2014 20:09 #40626

Andrew Thomas
OFFLINE
Platinum Boarder
Posts: 326
Thank you received: 24

Mike wrote:

I had it confirmed to me again: what film companies care about is not always the gross overall... they want a high PER THEATRE gross... so they can walk into lunch with a swagger...

To be more specific, when they know they won't be #1 overall, they want to keep marginal grossing theaters out to keep the per screen average higher so they can boast of having the most demand per screen.

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Monument Men: what's the point 10 Feb 2014 21:20 #40627

Narrow Gauge OFFLINE Gold Boarder Posts: 222 Thank you received: 6	At least two locations in Maine with film got Monuments men-flagship oxford and flagship Lewiston
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