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TOPIC: Theatres as anchors

Theatres as anchors 14 Sep 2004 21:09 #9008

  • sals
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I've always heard that theatres were traditionally anchors for main street commercial areas, and within plazas or malls. I've even worked in theatres which paid smaller rents per square foot than their retail neighbors.

Is there any official source or study for this? Intuitively I know that we make good neighbors because we generate foot traffic.

I need to get a source for this info because I'm applying for a grant on the basis that it's going to be a main street anchor.

Does anyone know where to find it??

thanks....
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Re: Theatres as anchors 15 Sep 2004 07:40 #9009

  • jimor
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There are at least these associations of shopping centers that should have their fingers on the pulse of the trends and know where the marketing studies are located; you might ask them:
http://www.icsc.org/about/about.html
http://www.rama-nrf.org/content/default.asp?folder=rac/rac2004&file=rac04shops.htm&bh cp=1
http://www.datafinder.org/metadata/shopping_centers.htm

This might be a good beginning: http://www.uwex.edu/ces/cced/data/retail.html

Some good links here, and you might ask them about their archived Reports: http://www.realtor.org/rocms.nsf/pages/researchctr
http://www.uschamber.com/default
http://www.worldchambers.com/

You might also ask your local university library to search the national index of theses and reports from marketing research departments to locate what is available by topic.

And you would also want to contact NATO since it is quite possible that they filed such promotional material over the years.

[This message has been edited by jimor (edited September 15, 2004).]
Jim R. (new E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) member: www.HistoricTheatres.org
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Re: Theatres as anchors 15 Sep 2004 22:44 #9010

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Thanks Jimor, lots of food for thought in these links. This is something I have to develop for grants as our town is in the middle of an urban renewal. I already got a grant for the facade and am putting in hand carved panels and handmade tiles (I make those, I'm also a potter). And the marquee gets fixed, new letters...

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Re: Theatres as anchors 17 Sep 2004 22:36 #9011

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If anyone is seriously considering resurrecting a shopping-center theatre, be very sure to study the landlord's rental philosophy. If he's trying to maintain a business mix that's complimentary to the theatre, that would be a positive sign. On the other hand, I have recent direct experience with a company that is heavily financed, and therefore has been less picky about who they rent to. Take my word for it... a tavern, a "casual labor" business, a casino, liquor store, laundromat and a "payday check-cashing" store is not the kind of business makeup you want to find yourself surrounded by if you're trying to attract a family-oriented crowd. A theatre is usually the only square footage that is not easily re-purposed, and this should be recognized by any landlord that knows what he's doing. I don't know how you'd word it, but some recognition that the theatre needs some priority in the way the landlord determines his "rental mix" should be included.

This is a lesson I learned the hard way... and could have seen before I signed the lease, had I known better. Thankfully, I had good "out" language anyway.

[This message has been edited by rodeojack (edited September 17, 2004).]
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