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So last Thursady I'm sitting there and the Airborne Express guy comes in with two cans of BW 2 which I had not booked. I'd been having conversations with Artisan but it seemed like "the print count is tightening" so when he never confirmed on Mon morn I went another way. The schedule was made, the ads all out in the paper, posters distributed, and here's this thing I'd kind of like to play. I called up the distrib who told me "you play that print!" and he did not care how. And with the help of our e-mail file of 1000 names, posters, and a big marquee we did okay by the Witch. Geez!

Mike, Are you expected to hold on to it, or are you dumping it at the end of the week? It is doing poorly around here, despite the tons of tv commercials!

Holding it in the weird way it was "booked". It's doing nexct to nothing but that's about all I have anyway!

Be glad you didn't not play the film. Artisan has been known to hold a grudge. But the timing was great. I think playing that film once per day late is a great idea. I know It has done no business.

This time I felt like I pulled their fat out of the fire. I don't think the boss would have liked it had they found out a print wasn't booked. Oh well.