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TOPIC: Art films draw after dvd release?

Art films draw after dvd release? 11 Feb 2004 13:24 #7514

  • Mike
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Can you still play a film after it's come out on DVD. Lot in Translation, Whale Rider, etc? What about mainstream? If you show it will they come?

Michael Hurley
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Michael Hurley
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Re: Art films draw after dvd release? 11 Feb 2004 14:01 #7515

  • Larry Thomas
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LOST is starting it's 4th week Friday in one of my towns, and the 2nd in another. In a new 12-plex in PA that I know of, this past weekend was the 3rd best gross in the complex.

WINGED MIGRATION was another one that did biz after DVD release. Never had any experience with WHALE RIDER after video.
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Re: Art films draw after dvd release? 12 Feb 2004 08:02 #7516

  • John Pytlak
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Even after a film is available on DVD, proper promotion of the "theatrical experience" may be able to attract an audience that enjoys the communal experience of experiencing a movie with like people (e.g., "Rocky Horror Picture Show"), or having a "big screen" experience with picture and sound quality unobtainable in a home environment. I still seek out screenings of movies that deserve to be seen on a large screen with an appreciative audience, even if I have seen them on video many times.



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John P. Pytlak, Senior Technical Specialist
Customer Technical Services
Entertainment Imaging
Research Labs, Building 69, Room 7525A
Eastman Kodak Company
Rochester, NY 14650-1922
Telephone: +1 585-477-5325 Fax: +1 585-722-7243
E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: http://www.kodak.com/go/motion
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Re: Art films draw after dvd release? 12 Feb 2004 20:15 #7517

  • BECKWITH1
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Bless you, John, we need more like you that see a difference between the theater experience and the home experience.

We inadvertently showed Whale Rider into the video release. We didn't know it was on video already and just happened to stop at the local Borders a couple days after we last played it and found it on the shelves in the children's video section. Obviously I didn't hear a lot of advertising on the video release.

While we kept Whale Rider for 3 weeks and got lots of positive remarks from the people who saw it, it didn't do well enough for us to tell much difference between the first week and the last week. We also ran Winged Migration about the same time to embarrasingly low grosses. Unfortunately for us we are trying to break new ground here by bringing in art/independent film on occasion as we have spots. Most people are used to driving an hour to the east side of Cleveland to see this film and will already have seen it by the time we are granted a print by the film gods. Building a niche market takes time but this is why I don't know how the video release affects us. BTW At least In America is holding its own and running much like Cold Mountain while bringing us many positive comments from people who don't have to drive so far to see it.
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Re: Art films draw after dvd release? 14 Feb 2004 14:57 #7518

  • Rialto
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Last night (2/13/04) Lost in Translation was our 3rd highest gross (with only 2 showtimes) beating Monster (which has 5 showtimes)! The only things that beat Lost in Translation were Triplets of Belleville (our new movie this week and our top grosser last night) and In America, which while never a huge hit has built a steady following for 9 weeks.

Also interestingly, we continue to show Winged Migration as part of our Movies in the Morning Program every Sat, Sun, Tues and Wed. Today, Sat. it was again our most attended film in the morning rack. And Whale Rider, which we brought back this week (mostly because of a scheduled school group showing on Thursday morning, so why not make some money on it
), did better than a couple of our other morning titles. One of our managers has jokingly said we should change the name of our morning program to DVDs in the Morning!
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Re: Art films draw after dvd release? 15 Feb 2004 00:08 #7519

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We've not been here before.

Lost in Translation has been in release 23-weeks. There are more prints in theatres this week (600) than there were 3-weeks ago. Even though it has been out on video 2-weeks, we still sold it out this evening after moving it to a larger auditorium.
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Re: Art films draw after dvd release? 17 Feb 2004 15:20 #7520

  • Mike
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Translation is in a very strong push by the distrib to keep it on screens and dvd it at the same time as it heads into Oscar next Sunday. It's the first time its been done and it's working. So much for home vid lkilling us off!
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Re: Art films draw after dvd release? 19 Feb 2004 10:44 #7521

  • take2
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I agree with John. Films like WINGED MIGRATION and WHALE RIDER are so much better when viewed on the bigscreen. I think the serious movie goers want that larger than life experience and will pay to see over again.
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Re: Art films draw after dvd release? 19 Feb 2004 11:13 #7522

  • BurneyFalls
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I don't get all the hype for Lost in Translation. It didn't do anything for me.
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Re: Art films draw after dvd release? 19 Feb 2004 13:58 #7523

  • leeler
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I'm with you Burney.

I need a little more plot to keep me going. A little more than none, anyway.
"What a crazy business"
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Re: Art films draw after dvd release? 19 Feb 2004 16:10 #7524

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My $135,000 gross over the past 22-weeks says that there is more to the film than you guys are giving credit for. I loved it.


But we had some patrons who felt the way you do. To each is own, I guess.
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Re: Art films draw after dvd release? 20 Feb 2004 14:56 #7525

  • lemonice1
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I really enjoyed Lost In Translation. I thought it was very different and refreshing. However, I saw the film at Regal Cinemas and the actual picture was way too dark. I am not an expert, but clearly Regal is using a bulb that was not adequate. Much of the picture takes place at night or in a dark bar, and all I could make out was talking heads! It was very frustrating knowing that is not how the director intended the picture to be viewed. I guess that is one of the many problems with the chains.
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