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TOPIC: Return of the King midnight show

Return of the King midnight show 12 Dec 2003 01:06 #7059

  • BurneyFalls
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Who is playing a midnight show of LOR: Return of the King on the 17th?
I'm not. 3 hours, 21 minutes after midnight is way too late for me.
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Re: Return of the King midnight show 12 Dec 2003 03:00 #7060

  • Mike Spaeth
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We are - both locations.
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Re: Return of the King midnight show 12 Dec 2003 07:06 #7061

  • LanceC
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I am...and c'mon Burney...where is your sense of adventure?
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Re: Return of the King midnight show 12 Dec 2003 07:11 #7062

  • Linda
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We are too. Glad I'm not the only idiot out there.
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Re: Return of the King midnight show 12 Dec 2003 12:39 #7063

  • BECKWITH1
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We are, but don't know how well it will do as we have never done this before. It won't be worth it if 6 people show up but maybe 40 would make me feel good. We are advertising the Tues midnight show in our ads for this weekend so that people will know in advance. I note that Fandango lists the running time as 3 hours and 42 minutes while we are planning on having the 3 hour and 21 minute version.
Do you suppose that people will think that they get more movie if they go to a Regal or Cinemark location or will they correctly interpret the extra time as 21 minutes of commercials? At that time of night I would just want to see the movie and skip the commercials. We will be sleeping over here as we have a delivery coming in the next morning.
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Re: Return of the King midnight show 13 Dec 2003 01:52 #7064

  • swapman26
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I am,

Have sold over 100 tickets so far, so I am looking forward to a sold out show! (I know theatres that are running 4 prints and 3 have already sold out)

I get to stick around until the very end, and get to be there the next morning at 7am to let the fire alarm people test the fire alarm!

Guess I'm sleeping in the office that night!!!

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Re: Return of the King midnight show 14 Dec 2003 11:23 #7065

  • jimor
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Beckwith1: Be careful as to the length you post in ads, since the public usually does not think of the commercials, only the film, and may well conclude that you have shortened the film for some reason, and, hence, that they would do better to go elsewhere for the whole thing. The public does not know about the copyright laws against your shortening anything without written permission, so they will think that you are shortening it for your reasons = bad cinema management in their eyes. If you want to impress the public, then simply say something like: "We have omitted commercials from this showing due to the late hour, but the film will be shown full length."
Jim R. (new E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) member: www.HistoricTheatres.org
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Re: Return of the King midnight show 14 Dec 2003 22:01 #7066

  • filmguy
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We're doing one. Last year was our theatre's very first ever. Considering that this place was built in 1937 and I just took over here a year and a half ago, I think that 60 people to come at midnight from a town of 5000 is pretty respectable. I've gotten a ton of interest this year. We're expecting anywhere from 75 to 125 to attend. Makes it well worth it to me. We don't have another showing until 7:30 Wed. night anyway, so I'll be able to get a little shut-eye. DAMN, I LOVE THIS JOB!!!
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Re: Return of the King midnight show 17 Dec 2003 14:41 #7067

  • lemonice1
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So how did you all do with your midnight showing of ROTK?
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Re: Return of the King midnight show 17 Dec 2003 21:25 #7068

  • jholliger
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Didn't do a midnight show and now glad of it.. first show only 5% full... 7pm show only at 45% capicity now I know why the other small theatres around me passed on this opening... But then the big boys 30 and 40 minutes away were sold out (had a couple that they referred to me, gotta call that manager and say thanks!)
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Re: Return of the King midnight show 17 Dec 2003 22:41 #7069

  • filmguy
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We had 85 for the midnight show. Exceeded my minimum projection. Had 159 tonight. For the size town and the bad rep. this theatre had when we took over, I consider that a success, although not quite what I expected overall. We'll keep plugin' away at it.
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Re: Return of the King midnight show 18 Dec 2003 09:13 #7070

  • Linda
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We sold out our 311 seat house by 10:30 PM. Probably would have sold it out a little earlier, but we locked doors for awhile to get ready for it. Both shows on Wednesday also sold out. Going by the Two Towers last year, tonight won't be so big. I heard New Line was going for a final all time record of No. 2 behind Titanic. Think it's possible it could beat Titanic?
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Re: Return of the King midnight show 18 Dec 2003 13:33 #7071

  • Mike
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It won't beat Titanic unless cadres of young girls start going 5 and 10 times to see it. Titanic puched some button everyone wants to find again.

Did not do the midnight: too much of a burnout even though it's fun.

We sold out at one and over 100 at the other. It's a hit and will run long and hard. Thank you New Line!

Michael Hurley
Impresario
Michael Hurley
Impresario
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Re: Return of the King midnight show 19 Dec 2003 02:58 #7072

  • BurneyFalls
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I didn't do the midnight show, but sold over 130 tickets both Wednesday night and Thursday night @ 7:00. That's considerably better than last year's numbers for me.

[This message has been edited by BurneyFalls (edited December 22, 2003).]
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Re: Return of the King midnight show 19 Dec 2003 10:05 #7073

  • reelman
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We did'nt do the midnight at my current theatre. Wednesday-basically sold out the 3 shows(on 2 screens). Business Thursday was off about 65% from Wednesday. Looking for a good weekend.
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