I know the feeling.
Next week I'm going to play "Scary Movie" after having sworn that I would never stoop that low. Amazing how a small checkbook balance can influnence bookings! Last week (the weekend that wasn't)I was playing X-Men, and it was terrible. How can a movie that opened that big first run, do that terrible 2nd run? This week I'm playing "What Lies Beneath" and doing nicely, but several of my booking accounts that are also playing it are only doing fair. Go figure.
In regards to my stooping so low to playing Scary Movie", I have just finished making all my newspaper ads, and have used about 50% of the space in each ad to let people know that NO one under 17 will get in this theatre to see it! I've used such lines as: A Hilarious ADULT Comedy, but NOT for Kids!
Under 17 requires ACCOMPANYING PARENT!
Ages 17 thru 22 MUST have PHOTO ID!
Do you think they will get the point? I've probably just succeeded in scaring off most of the business that the picture would have done.
Oh well...time will tell.