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TOPIC: Warner Bros flat rate for "42"

Warner Bros flat rate for "42" 28 May 2013 21:56 #40037

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What is up with Warner Bros asking such a high flat rate fee for the movie "42"?
We are a small town one screen theater with an older customer base and everyone wants to see it... but my booking agent says it is going for $$$ - way beyond what we normally are able to pay since we are a weekend only theater.
Last Edit: 28 May 2013 23:10 by mcnamara.
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Warner Bros flat rate for "42" 29 May 2013 10:36 #40038

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Apparently I am the only one having issues getting a 35mm copy of this film...need to make some phone calls.
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Warner Bros flat rate for "42" 29 May 2013 15:06 #40039

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Checked with our booker. And they said it was for "low grossing theaters". A flat rate for 35mm and a flat rate for Digital as well, though Digital flat rate is about 35% less than 35mm.
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Warner Bros flat rate for "42" 29 May 2013 18:53 #40040

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Yes, WB has increased their minimum guarantee for 35mm prints. I'll bet other studios follow suit soon.
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Warner Bros flat rate for "42" 29 May 2013 21:06 #40041

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what is the minimum guarantee they requested?
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Warner Bros flat rate for "42" 30 May 2013 02:15 #40042

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I was told $750.00 and may go down to $400.00.
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Warner Bros flat rate for "42" 30 May 2013 19:33 #40045

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that is truly BS for a small one screen.... I've never seen that for a 2nd run film.
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Warner Bros flat rate for "42" 01 Jun 2013 04:36 #40047

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Probably just a taste of things to come. My guess is that it's getting more expensive to maintain distribution for the relatively few screens left running film. Many of those are likely not in the high-gross category, so the studio's upping the ante a bit.

If a studio takes the plunge, releases something major on digital only and doesn't feel much in the way of negative financial consequence, then I'd expect the rest of Hollywood to follow within 6 - 8 months, tops.
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Warner Bros flat rate for "42" 02 Jun 2013 22:43 #40048

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I book a small theatre in Texas, among others, and the other day I booked Gatsby, no vpf digital... and for some weird reason they said... "we need a 500.00 guarantee in advance" and I said.... "what? Why?" turns out .... no good reason... just asking... so okay.... 230.00 minimum and no advance. You must push back and fight a little.
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Warner Bros flat rate for "42" 02 Jun 2013 22:44 #40049

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250.00 meant to say...
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Warner Bros flat rate for "42" 03 Jun 2013 12:46 #40050

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Same second run flat rates they told our booker $250 digital $400 35mm. But said the reason was to cover shipping to small theaters. Really?? That made no sense at all.
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Warner Bros flat rate for "42" 03 Jun 2013 14:06 #40053

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The laws of supply and demand, there is less supply of 35mm film, and a higher demand for the few prints available, so they naturally want to put those prints in the highest grossing locations, locations willing to meet their demands for the $750 minimum.

I'd heard that some studios are also increasingly demanding guarantees in advance, out of fear that non-digital independently owned theatres might shut down and leave the studios holding the bag on the rental fees. A legitimate concern in many instances, but also unfair to those who pay their bills.

Rick
"As long as there are sunsets and stars at night, there will always be drive-in movies."
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Warner Bros flat rate for "42" 06 Jun 2013 00:58 #40056

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I believe with my instance of wanting "42" no matter what the cost due to customer requests, our booking agent was finally able to get it for us at 35% (35mm) for next weekend.
I do not know if Warner Bros finally brought the price down for low grossing theaters or if he finally called them again to find out what the current pricing was.
Anyway - I am glad I kept requesting for what is right for my customer base, not what the box office grosses.
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Warner Bros flat rate for "42" 06 Jun 2013 00:59 #40057

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Thanks everyone for your input.
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Warner Bros flat rate for "42" 06 Jun 2013 14:46 #40058

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Warners set June 14 as the national sub run date for 42. Terms will be % based for 35mm and digital, no advance.

Edit:
As of today Monday 6/10/13 they are back to flat rates for "low grossing" theaters. That is what my booker told me who was checking for another theater.
Last Edit: 10 Jun 2013 21:26 by sevstar.
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