JPRM wrote:
I'm always a little surprised that on this site and in media, digital is always portrayed as the culprit when theaters go under. Never mind that an owner hasn't bothered to sweep his auditorium in two months or that he's only open three days a week. It's always that damn digital that did him in!
Before y'all yell at me, I do get that the price of digital conversion is a grim reality for many good, skilled operators. But there are a million reasons theaters fail (lack of population, new competition, poor management, lack of owner interest). If it were only about digital, I'd think these theaters would at least hang in there while they can still get 35mm.
Very well said. Many theatres that are blaming digital really haven't been genuine businesses for years.
Also, the theatre in Rufusjack's story [in another thread- "Digital Fundraising"] is charging well under the market for tickets and snack bar. Charging a fair price to our customer is one thing, selling ourselves short is another.
We all know of small town theatres, including single screen venues that have gone digital.
Visit the Box Office magazine back issue website and read about other shifts in our industry: sound, radio, TV, pay [toll] TV, HBO and home video. We have survived it all.
Bob