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TOPIC: Calculating Per Cap

Calculating Per Cap 10 Jul 2012 09:08 #38822

ICAndrew
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Quick question, maybe a stupid question...

How is per cap calculated? Is it as simple as total concession sales / patrons? Is it net or gross? Are costs accounted for?

We're trying to figure out what a national per cap average of say, $3.25, means for us. If costs are not accounted for, what are those average costs for concessions as a percentage of sales? I imagine tax is not accounted for.

If it matters, we'll be serving beer, wine, coffee in addition to popcorn, candy and soda.

Thanks for your help.

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Re: Calculating Per Cap 10 Jul 2012 10:39 #38823

slapintheface OFFLINE Platinum Boarder Posts: 2227 Thank you received: 7 Karma: 36	There are a few questions here first -per capita is sales divided by attendance. Second an individual per cap can varie depending on many issues . Beer and wine theaters can be from $ 5.00 to $15.00 depending what kind of films they play and the age demographic .
	Last Edit: 12 Jul 2012 15:20 by slapintheface. The administrator has disabled public write access.

Re: Calculating Per Cap 10 Jul 2012 16:47 #38824

Mike OFFLINE Administrator Posts: 4840 Thank you received: 32 Karma: 13	per cap for total sales includes ticket and concession divided by the total attendees and concession per cap is just concession sales divided by total attendees. All ticketing software such as RTS have this as a basic report on every day or whatever time period reports.
	Michael Hurley Impresario The administrator has disabled public write access.

Re: Calculating Per Cap 18 Jul 2012 22:39 #38887

ICAndrew
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Thanks slapintheface and Mike. I appreciate your help.

Follow up, I've read on these forums and elsewhere that the national per cap is, specifically, $3.25. Slap, you say $5 to 15 for beer and wine venues. I'm assuming this refers to concessions per cap. Yes? And it sounds like we're talking gross sales here right? Any idea what that would make net sales? What kind of average costs are typically associated with concessions operations.

Again, thanks guys. Our team has some good experience working with distributors and booking, but we need some help on this aspect.

Cheers!

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Re: Calculating Per Cap 19 Jul 2012 17:42 #38890

slapintheface OFFLINE Platinum Boarder Posts: 2227 Thank you received: 7 Karma: 36	A $ 6.00 glass of wine cost about $ 1.25 --also--offer a double wine for $ 10.00 a big hit and raises per caps fast.
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Re: Calculating Per Cap 19 Jul 2012 20:57 #38891

slapintheface OFFLINE Platinum Boarder Posts: 2227 Thank you received: 7 Karma: 36	IC-- I gave a lector 2 years ago on concessions at the ART HOUSE CONVERGENCE in Utah, for there members. Perhaps they have a digital copy you could get. It covers everything in this area. Michael Furlinger FURLINGER CINEMA SERVICES
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Re: Calculating Per Cap 19 Jul 2012 22:40 #38892

ICAndrew OFFLINE Fresh Boarder Posts: 3 Karma: 0	Fantastic, I'll check in to that. Thanks for all your insight.
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