Probably the best deal I have seen.
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Into the future
By Chris Dunker/Daily Sun news editor | Posted: Saturday, June 23, 2012 6:00 am | (0) Comments
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With a digital conversion complete, Beatrice Movies will now be able to show 3-D movies. The 3-D lens automatically moves into place for 3-D movies at the touch of a button.
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In less than a week, Beatrice Movies has moved forward more than a half century.
The buzzing of the lamp house and hum of the 1960s-era projector in the projection booth have been replaced with high-powered digital projectors capable of showing movies with deeper colors, greater clarity and improved sound quality.
Film stock once stored on reels in the booth has been replaced with a hard drive roughly the size of a small paperback novel.
Wooden box office and concession drawers have been replaced by touch screen cash registers and ticket printing systems.
And not to mention, 3-D.
It’s been a busy week at Beatrice Movies, manager Brad Schaefer said.
“The last few nights I’ve been leaving here at 2 a.m. or 2:30 a.m. and back at 7:30 a.m.,” Schaefer said. “It’s been pretty crazy.”
Sonic Equipment, Inc., an Iola, Kan. based company, helped Beatrice Movies join the growing list of digital movie theaters across the country.
On Monday, Sonic Equipment began the process of renovating the theater for digital projection, hanging new screens and working with electricians to install the necessary wiring to provide a greater movie experience.
“They worked right with the electricians to install the projectors before going to work calibrating the color on the screens as well as the sound,” Schaefer explained.
Patrons will notice some major changes the first time they step into the lobby with touch screen registers and a new ticket machine, but it’s the auditoriums that will garner the most awe, something Beatrice Movies owner Mike Schaefer said is raising the anticipation for big crowds this weekend.
“I think there is a lot of people wanting this and excited about it -- like us,” Mike Schaefer said. “Once they see the clarity of the picture and the amazing sound, they’ll be hooked.”
“The Cinema has never had sound like this,” Brad added.
Sound will also be improved for the hearing impaired, with headphones being available for the hearing impaired.
“If people can’t hear the movie very well, they can get a pair of headphones and adjust the volume themselves,” Brad said.
The theater will now also be able play 3-D movies in Cinema One and 2-D shows of the same feature in Cinema Two, Mike Schaefer explained.
“3-D has come a long way in the last couple years,” he said. “Ever since ‘Avatar,’ -- that was a real good 3-D movie -- the studios have really started getting their act together and creating better 3-D movies.”
In addition to film and sound, Brad said the possibilities for entertainment at Beatrice Movies have expanded exponentially.
Now, Beatrice Movies is looking at hosting patrons for Husker football games, private parties, concert events, video game tournaments and other offerings.
“There’s really no limit,” Brad said. “There is a lot of stuff we haven’t even looked into yet because this conversion is such a large project to get up and running smoothly.”
Brad said Beatrice Movies staff members will experience a shift in duties with the addition of cash registers, but said they are excited to offer digital movies.
In fact, the staff got a sneak peak at the new Pixar movie, “Brave,” in 3D Thursday night to give them a demonstration of the power of digital movies.
“They seemed to have really liked it,” he said.
To assist in the digital conversion, Beatrice Movies applied for and received a Community Development Block Grant in the amount of $299,000 on May 7, allowing Schaefer to upgrade the theater to join 26,000 of 40,000 silver screens across the country that have already made the switch.
Because the move to digital saves money for film companies, they also are helping theaters in the conversion to digital. Ultimately, two-thirds of the loan will be repaid by movie studios, with Beatrice Movies repaying the final third.
Mike Schaefer said for now, the theater is concentrating on providing the best experience it can.
“It’s going to be busy, I’ll tell you that,” he said. “But we’re excited with what we’re doing.”