When the 60+ woman pulled up in her $42,000 Caddy and demanded her senior discount, I almost stopped giving them. On full admission shows we have a senior discount, and they seem to appreciate it. many of our regulars will often for-go the discount to support us (most are or were business people). I'll keep the discount 'cause it does drag them in -- and most of them are very good folks and come weekly, often asking about the film after buying their ticket. so, as long as the very pleasant older folk outnumber the codgers, i'll keep up with the discount. but, what do i know . . . Paul