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TOPIC: On-Screen Advertising $$

On-Screen Advertising $$ 10 Oct 2011 21:23 #37179

  • JPRM
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Say you have a theater with a few screens. Any thoughts on what you can expect to take in per screen by selling/running onscreen ads?

I've given y'all very little info, I know, so rough ideas are welcome. Thoughts on local or national advertisers are all good.
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Re: On-Screen Advertising $$ 11 Oct 2011 00:55 #37180

  • muviebuf
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You are certainly not that naive to think that anyone will publish such info on a public forum on the internet?
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Re: On-Screen Advertising $$ 11 Oct 2011 03:00 #37181

  • Keweler
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Moviebuf - Not quite sure why I shouldn't.

I charge $75 per month or $350 for 6 month. With very little effort I have about 6 advertisers regularly.
Everything done in house.
Small midwestern town - 2 screen.

Jay
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Re: On-Screen Advertising $$ 11 Oct 2011 07:11 #37182

  • JPRM
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Well, I'm pretty naive alright, but I do appreciate input such as Keweler's. Very helpful!

Several theaters where I live list their rates (on the internet) to potential advertisers and even list the total number of advertisers they'll accept at a given time. Of course, I'm just asking for thoughts and ranges - not necessarily what other operators actually make themselves.
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Re: On-Screen Advertising $$ 11 Oct 2011 12:56 #37183

  • Mike
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perhaps it was regarding what on screen advert companies pay theatres to accept their ad packages? At my 2 screen we net +/- about 1000.00 per year per screen on national ads.
Michael Hurley
Impresario
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Re: On-Screen Advertising $$ 18 Oct 2011 21:22 #37227

  • lewistheatre
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Single screen in small town: We charge 50 per month, 125 per quarter, plus a slide set up fee. No more than 6 advertisers. Usually 2-4 only. We mix it up with public service, concession reminders and upcoming live events in the theatre, as well as a trivia quiz to get attention.
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