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TOPIC: Sony To Stick Theatres With Cost of 3D Glasses

Sony To Stick Theatres With Cost of 3D Glasses 27 Sep 2011 23:24 #37107

  • muviebuf
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This just keeps getting better and better:

Sony Sticks It To Theatre Owners
Last Edit: 27 Sep 2011 23:27 by muviebuf.
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Re: Sony To Stick Theatres With Cost of 3D Glasses 27 Sep 2011 23:47 #37108

  • rufusjack
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Another reason to prefer Dolby 3d.
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Re: Sony To Stick Theatres With Cost of 3D Glasses 28 Sep 2011 11:41 #37109

  • leeler
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but you have to pay for Dolby glasses, too. And they're expensive. And you have to pay for a commercial dishwasher to wash them after every show.
"What a crazy business"
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Re: Sony To Stick Theatres With Cost of 3D Glasses 28 Sep 2011 13:39 #37111

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leeler wrote:
but you have to pay for Dolby glasses, too. And they're expensive. And you have to pay for a commercial dishwasher to wash them after every show.

The cost of them has dropped significantly. The actual cost of the glasses per show as has been calculated on FT is in the $.10-.15 range. Commercial dishwashers can be found for $300-500 these days. Many larger theaters have larger kitchen areas because they are adding additional food items and most theaters have a decent amount of deadtime in between shows for staff to handle them.

Plus according to the majority of technical people (at least of FT), Dolby 3d is preferred over Real 3d.

So Real 3d could cost a theater up to $1 per ticket sold going forward. Ouch!
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Re: Sony To Stick Theatres With Cost of 3D Glasses 28 Sep 2011 16:06 #37112

  • Mike
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muviebuf wrote:
This just keeps getting better and better:

Sony Sticks It To Theatre Owners
I am shocked. Shocked. :)
Michael Hurley
Impresario
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Re: Sony To Stick Theatres With Cost of 3D Glasses 28 Sep 2011 20:11 #37116

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What I find shocking is how quickly NATO can respond when the issue negatively impacts the bottom line of the large chains:


(Washington, D.C. And North Hollywood, CA – September 28, 2011) Recent press reports indicate that Sony has decided to stop providing 3-D glasses to consumers and wants moviegoers to buy their own glasses. NATO believes Sony’s suggestion is insensitive to our patrons, particularly in the midst of continuing economic distress. Sony’s actions raise serious concerns for our members who believe that provision of 3-D glasses to patrons is well established as part of the 3-D experience.

While each exhibition company must make its own decision as to how to handle its business arrangements and how to respond to this development, we are concerned that Sony’s attempt to change this business model would unilaterally upend long-standing industry practices. Since the onset of the digital 3-D revolution in 2005 it has been understood that exhibitors would bear the weight of technological and facility modification costs related to 3-D, while distribution took on the cost of 3-D glasses. Any changes to that understanding must be undertaken through the mutual agreement of both sides of the business. The recent uproar over four studios’ unilateral decision to radically shorten the theatrical release window for their failed DirecTV premium VOD experiment vividly illustrates the downside of movie studios announcing fundamental changes to business models without negotiating with their exhibition partners first.

Sony would be well advised to revisit its decision.
Last Edit: 28 Sep 2011 20:12 by muviebuf.
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